A Study on Customer Satisfaction with Pantaloons

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A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS

CHAPTER 1

INTRODUCTION TO THE STUDY

The Indian Retail Industry is the largest among all the industries ,accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in the form of bustling shopping centres,multi-stored malls and large complexes that offer shopping,food and variety of ways of entertainment.

This study mainly deals with the customer’s perception towards Pantaloons,which is a retail
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M.D.Rashid Khan(2008)[3] has undertaken a study on customer perception on the marketing strategies followed by Pantaloons for brand building.This study states that a customer thinks in different ways and this is termed as consumer behaviour.A customer wants to get the full value of his/her money and full satisfaction from the product.If the store succeeds to satisfy the customer,then the store can easily form their brand image.The store should make a good strategy regarding all aspects of business.

Puccinelli,Nancy.M.Goodstein,Ronald.c,Grewal (2009)[4] have undertaken a study on customer experience management in retailing:understanding the buying process.This article states that retailers greater understanding of consumers can enhance customer satisfaction and retail performance.This article seeks to enrich the understanding of existing consumer behaviour literature and suggests specific elements of consumer behaviour goals,schema etc that play an important role during various stages of consumer decision process.

Ahmad Jamal,Mohammad Al-Mari (2007)[5] have undertaken a study on exploring the effect of self-image congruence and brand preference on satisfaction.This article

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