In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive
In the article, “Two Ways a Woman Can Get Hurt”, by Jean Kilbourne, an award-winning author and educator, the idea about women being utilized to attract profits are brought to light. Advertising agencies' motives are, in essence, to successfully market and sell a product by whatever means necessary. However, of a greater concern, is the sexual violence in our culture towards women and children as highlighted by Kilbourne. In addition, she states that sexual violence is encouraged through advertisements
The Ugly Truth: How Advertising Effects Male and Female Relationships Advertisements in the United States, are becoming more and more objectifying towards females and males. Most of us have seen or heard of an advertisement that uses the exploitation of a male or female to sell a product. There has been numerous writings and speeches given to address this overriding issue, how the male and female roles are individually effected by it, but has anyone ever stopped to address the critical issue of
After reading the article called “’Two Ways a Woman Can Get Hurt’: Advertising and Violence” by Jean Kilbourne, I was a bit attracted by her words.It looks like the more I kept reading her article, the more overstated, she became when she talk about “sex’ and “violence” in advertising. Kilbourne noticed that both men and women are powerfully encouraged to act in many different ways or do many different things. Women are encouraged to do the thing that will make man to buy a product. Men are encouraged
Demonizing women - Sexual advertisement v. Hip Hop culture Two articles address a great social issue of showing sex and violence to demonize women. Both use similar strategies to convey their message. The first article is titled "Two ways a woman can get hurt": Advertising and violence, by Jean Kilbourne, displays the potent effect of negative advertisements, showing women as a sex object. This article shows using vulgar and sexual advertisement men as dominant and irresistible whereas women as
Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of
In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media
routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "The Two Ways a Woman Can Get Hurt':
an image. Violence is persuasive and now a troubling aspect of the new world. Media shows us that women need to have the newest trends and ultra-thin bodies to be considered beautiful in society. It tells us that the most important thing is our image. Jean Kilbourne talks about how the image of woman has changed so much over the last twenty years. Woman’s bodies haven’t changed what changed is the ideal body. Media creates a climate where there is a wide spread of violence against woman. Ads don’t
In the article “The Wonder Woman Precedent: Female (Super)Heroism on Trial”, Julie O’Reilly makes a clear argument that females have to constantly prove themselves worthy while men just get to choose to be heroes, no questions asked. In the article “Two Way a Woman Can Get Hurt: Advertising and Violence”, Jean Kilbourne argues that there is violence in our culture, particularly sexualized violence controlled by the media. With the help of Kilbourne’s article, it emphasizes clearly that women are