For nearly thirty years, popular culture has been an ever transforming mosaic of human flesh, or more specifically female flesh. While it has been known for decades that ”sex sells”, this statement has taken on bizarre, and at times offensive aspects. It seems that the more modern we become, the more sexually explicit and objectifying media content becomes. This fact remains true across multitudes of media formats; today everything from vacuum cleaners to toothpaste is madly exciting by sex appeal. Ask any senior citizen about the content of television in past generations and you will likely hear them describe modern programs as inappropriate, even vulgar. Perhaps the perversion of sexuality and the objectification of women in the media …show more content…
The first Mariah Carey Video I chose was You’ll Always be My Baby. I chose this video for two reasons. First and foremost, it was one of Ms. Carey’s first hit singles and second, it deals (as do most pop songs) with love. I thought that by choosing a song about love I might get to see some of the more explicit video segments that the early 1990’s had to offer. My hypothesis was far from supported as this video showed relatively few stereotypes, and the sexual objectification of the female main character (Mariah herself) was non existent. The video details a childhood romance that faded, but the fact that first loves always hold a special place in one’s heart. While both Mariah and the adolescent girl she is played by are dressed relatively conservatively and are, for the most part, not sexually objectified, certain stereotypes persist. For one the video only shows Mariah in settings of leisure activities, she is rocking back and forth on a tire swing or is shown reminiscing about her lover to her diary over candle light. Even the young Mariah is shown in this way, doodling in a notebook as her adolescent boyfriend serenades her from outside the window. The boy on the other hand is shown briefly playing sports and then studying (before sneaking out his window to serenade Mariah).
Women within the western culture reflect the hypersexualization of those images within the context of a global market in which the mainstream of sexual objects of women has increasingly been accepted as the norm. In the book Women in Popular Culture: Representation and Meaning, Marian Meyers’ states, hypersexualization is the representation of women as highly sexual objects (p. 6). Hypersexualization among women in the media has affected the way society represents women by portraying them as fragile, passive, vulnerable, less intelligent, and powerless figures, compared to men. This paper will focus on the way women are stereotypically portrayed and will emphasize the pornogrification of women as sexual objects in advertising; and bad effect in reality. Hence, women in the media are represented as hypersexual objects that differ from women in reality. However, people in the society are strongly advocating abolishing the society phenomena that promotes hypersexualization of women. There is scholarly evidence to support the thesis in addition to class discussions on Wesleyan College and Charles University will stand as sources, which includes: the women in popular culture by Marian Meyers, Philosophy
Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn
Media enforces the social-cultural standards, which women are required to follow in order to look and behave in a manner that society considers acceptable. Newspapers, commercials, posters, magazines, fliers, reality shows, and cartoons only name a few of our everyday interaction with the media (Scholar, C.2011). However, these standards presented by media send a false perception of women, thus portraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical form of beauty, they display women as sexual objects, and create the illusion that women are ignorant.
Hopkins, A. (2012). Protest and Rock n' Roll During the Vietnam War. Student Pulse, 4(11).
There are so many talented female artists in music today that it's hard not to think of some right off the top of my head. Not only do they have great voices, but they're successful and confident, not to mention pretty darn rich! Some of these artists knew that they were going to become a star while they were still in diapers. The two females that I will be highlighting are two of the younger musical talents that are out in the industry at this time. They both worked hard to get to where they are today by starting off with many of the same dreams and aspirations many of us women share. These women have contributed so much at such a young age that it's almost hard to believe. Music is such a
The documentaries Dream World 3 and Killing Us Softly 4 examine the exploitation of women within the media. The media, such as advertisement and the music video industry, relies heavily on the seductive image of female sexuality. Evident in not only every genre of music, but also every form of advertisement, the videos and advertisements expose and, subsequently sexualize the female body. Such sexualization inevitable leads to
“Sex in advertising is more about disconnection and distance than connection and closeness. It is also more often about power than passion, about violence than violins” (491). Media has developed an abusive view on women, particularly on their bodies and their sexuality. Not only does it judge women on their bodies and sexuality, media also undermines women’s intelligence and glorifies rape and violence. Media has made girls and boys think that it is okay to rape and be violent in a relationships. Media has also formed the idea that sex is the most important thing in a relationship, which is ruining relationships. The article, “Two Ways a Woman Can Get Hurt: Advertising and Violence,” by Jean Kilbourne examines how women are portrayed in
Our social world is becoming increasingly sexualised as pornographic references and imagery are progressively more intertwined with mainstream media, social media, advertising, and pop culture. According to Tyler (2011), this intertwinement of pornography and pop culture consists of five fragments; the beginning of the pornographic boom, the
Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.
When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I
The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing
Everywhere you turn, there are magazine covers, movies, reality TV shows that portray woman in a sexual light. When was the last time that we as a society sat down and realized the effect that this is having on young girls, teens and even grown women. The portrayal of women as sexual objects in these and many other types of media have greatly affected the mindset of society. What affects has this had you ask? There are there main effects that we will explore. First, is the effect it has on their self-image. Second, is the effect on how they portray themselves in their relationships. Third is the effect it has on their mental state.
When one hears the word “feminist”, many different things may come to mind. One may think of the “bra burning” feminists of the 1960s or the “riot grrrl” feminists of the 1990s. It can bring to mind issues such as abortion, birth control, and unfair wages. There are many different aspects of feminism, some of which are understood only by those involved in the movement. But like most things people are passionate about, feminism has held a strong place in music since its very beginning, and can be seen in its festivals, its politics, and in the average American’s everyday life.
Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article “The sexualization of Girls is Harmful” by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of “prime-time television shows popular among children” remarking that “12% of sexual comments involved sexual objectification toward women” and “23% of sexual behaviors involved leering, ogling or catcalling at female characters”.(par 6) The feature provides www.aboutkidshealth.ca/ as an “online resource for information about areas of children’s health and family life”. (Par 1) This web site states “depression, low self-esteem and eating disorders” as consequences for media sexualizing women. (Par 2) The research defines “the objectification theory as a psychological theory explaining the
The key research question of ‘Gender Roles in Media’ is to analyze gender roles to determine how women are represented in an array of media and how they are portrayed in a sexualized manner. The study was published in 2010 and 2011 by Rudy et al in two issues of Sex Roles. The research suggests that an increase in representing women in media can be worthy provided they bear in mind that the way women are depicted is positive in order to alleviate negative connotations. The research queries if media can affect the mindset of viewers in a negative or positive manner.