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AT & T Argumentative Essay

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By forming a joint venture with Unisource, AT&T brought strengths such as a strong brand, financial capital and its ability to offer combined voice, data and messaging services to European businesses. At&T’s brand as the largest communications provider in the United States brought both expertise and technology to the joint venture. However, A&T did not have the capability of entering the European market. Strong regulatory barriers prevented AT&T from entering the European market without a European partner like Unisource. Through the joint venture between AT&T and Unisource, the two companies aimed to increase competitiveness within the European market. Business consumers would benefit by combined telecommunication products, in turn improving

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