Adidas and Nike

There are always two sides two a story, Nike’s is really just one large argument. The argument against is that Nike exploits it’s workers and can set the price of their products as high as they want and the argument for Nike is that it brings billions of dollars into these struggling countries, employs thousands of people, gives these people security, accommodation and food. In our countries Nike’s actions would be illegal but this is the exact reasons that they have shifted manufacturing overseas because of the fact that it is so much cheaper and efficient to produce their goods.

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).

Nike, and other similar firms, does not lower their prices for fear of a price war. Instead they advertise heavily and have regular promotions. Nike has the upper hand in advertising because of their endless athlete and celebrity endorsements. Even though they might lose money in the short run from their heavy promotions, they earn it back exponentially from the sales. People wait in line for hours every time a new style of Air Jordan basketball shoes is released. This type of popularity and demand is the product of the heavy advertising.

By far the leading competitors in the industry are the three-headed monster of Nike, Under Armor and Adidas. With Nike reporting 13% increase in revenue in North America and the fact that North America accounts for 40% of their revenue alone, Nike is truly the giant of the industry, (“Adidas Vs…”). Though Adidas holds a huge chunk of the market share in European countries, the mainly soccer-oriented company falls behind Nike and Under Armour in the US. Recently Under Armour surpassed Adidas when “Under Armour’s U.S. sales of footwear and apparel totaled $2.6 billion in the 11 months through Jan. 3, compared with $1.6 billion for Adidas, according to data released Thursday by Sterne Agee and SportScanInfo. Both companies trailed Nike Inc.’s

Nike Inc. is a very large, well-known brand which is a direct competitor with Lululemon, Nike have a well-known reputation in the sporting world, targeting many different athletes with a large product line while sponsoring and getting athletes to represent their product line. Nikes market capital is $86.6 billion while their revenue is $34.35 billion, Nikes market share in Q2 of 2017 rose to 39.93% with their footwear dominating the market with 51.88% (NKE Sales vs. its Competitors Q2 2017, 2017).

Buyers – over price of Nike, Buyers have some power. Nike can manage its prices, the reason is it knows people will pay

NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

When comparing Nike to two of its top competitors in the same industry (textile: apparel, footwear & accessories) we found using these five metrics (above) to be the most suitable. Nike is performing very well compared to its top competitors; Under Armour and Adidas. Nike has the highest net profit margin and operating profit margin, which indicates that the company is better at managing its cost and turning sales into profit. Also, Nike has an extremely high return on assets (ROA) and return on equity (ROE) compared to Under Armour and Adidas. The high ROA indicates that Nike is efficiently using its assets to boost sales. The ROA also shows that the company has solid financial and operating performances. The high ROE reveals that Nike’s management is utilizing its equity base efficiently, therefore telling shareholders and investors their money is being used effectively. Finally, Nike does not have the highest price-earnings

Also, Nike and Apple have a collaboration and it worked out great for both parties. Nike is the leader in the sports world and Apple is without a doubt the leader in music and overall technology basically. On May 23, 2006 Apple and Nike announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative and complete genius, Nike+iPod products. This was a great idea. Apple is a great company that prides themselves on being a leader in the technology and music industry. I feel that Nike and Apple are the two of the most powerful companies on the face of the earth right now. No competitor is slowing either company down.

Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike is the world 's largest supplier of athletic footwear, with an estimated share of 50% of the $20 billion market. Sports apparel and equipment are also sold under the Nike banner. Nike is classified under the Footwear manufacturing and marketing

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Footwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other.

Nike is an American multinational business that is occupied in design, development, manufacturing, international marketing and it sales clothing, footwear and other sport equipment. The company was established in January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil knight, and in the end the company was officially called Nike. Nike has so many factories that located around the world, but the most famous factories that produce the clothing and other sport equipment are in China, Vietnam, Indonesia, Mexico, and in many other countries. Furthermore, Nike searches for countries that have people are willing to work for the factory in order to make a living for their family.

Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.