Advanced Literacy Of Advertising

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

The influence of advertising on youth is that their health and well being is being negatively affected. One of the many effects is childhood obesity and diabetes The documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids, says that “By the time Ida graduates middle school 1 in 3 people in her class will have diabetes or be on their way to getting it.” That is only middle school and there is rates this high. Another negative influence is that a child’s life expectancy is less than their parents. According to Marketing to kids get more savvy with technologies Wayne Altman says “ We have a generation of children that is the first to have a life expectancy less than its parents.”

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

I feel as if we need to protect childern from targeted advertising. Childern can be persuaded very easily compared to teens and adults. Companys use simple things that catch a child's eye like superheros and toys to make them want something even more, fast food restaurants usually do that type of adertising. In the passage they explain how childern influence their parents to spend $249 billion a year. That number is just going to grow if they don't stop this kind of advertising. Advertising show harmful negative messages to kids world wide. Like smoking, and drinking commericals. They show these type of things like if only "cool guys and girls" do it so it persuades them to want to try it.

Despite the health problems indirectly caused by age-inappropriate advertising to kids such as childhood obesity, cigarette and tobacco use and underage drinking, proving advertising as the cause is difficult. Kids are impressionable, and exposing them to persuasive techniques in advertisements lead into negative influences.

In the article "Self Regulation and Education-Not legislation" the writer supports the contiuance of children's advertising. The article points out that advertising not only helps the economy grow but creates smart consumers out of the youth who watch them.

Advertising can have many horrible effects on the brain leading to less self control. First, advertisements can affect brain damage and how many brain cells are lost: "the changes in human functional capacity resulting from changes in cells and tissues that in turn cause deterioration of the biological system and its subsystems" (Mochis). This shows just how damaging advertising could be to cells, tissues, and how it can mess up all of your bodies routines. According to, ‘The Mind Unleashed’ advertising can train your mind: “they have slowly conditioned you to behave the way that they want you to behave” (Chang). The brain does not recognize this and it tricks people into thinking that they are making their

Television is the center of most people 's lives and when you are extremely young it usually is your whole life. Picture this you are at the grocery store and you child asks for a specific cereal nonstop, why is this? It is because they probably saw a commercial that appealed to them causing them to ask for that product. Now this can be truly harmful because obesity is the number one cause of death today and you just bought your child that cereal not looking at the nutrition label on the back. Or maybe you did and just didn’t understand what you were truly reading, because these companies are not just fooling children but many parents as well. Among children obesity is sadly common and is killing today’s youth in America, commercials such McDonalds, Trix cereal, Sunny D, and Coca cola are targeting to young children causing this epidemic. These ads on the television are killing children by promoting unhealthy products and are in control of what a child wants to eat for breakfast lunch, and dinner. This is why Ads for food should have equal air time, for every unhealthy commercial getting air time their needs to be a healthy one airing too.

From a very young age, Americans unknowingly fall prey to advertising. The American Academy of Pediatrics reports that “The average young person views more than three thousand ads per day on television, on the internet, on billboards, and in magazines.” (2006) Advertisements alcohol and tobacco use and the consumption of unhealthy foods are leading American youth to make harmful, misguided choices that are detrimental to their health.

Ads like Arby's that say they have the meats trying to imply they have the best kind of meat on the market or McDonald's that added apples to the menu to make worried parents think their food is healthy but in reality it is still just as bad as it was before. The ads then cause kids who are already unhealthy to get even more unhealthy when they see these ads and want their food even more causing a cycle that makes them obese. These tactics have been around for a long time but they got worse now that kids don't work out as much as they use to do. To stop this behavior, parents just need to say no to their kids.

Advertisement can be both good and bad at the same time. Dependent upon how it is interperated, advertising is helpful to the extent of flooding money into our economy. It's also harmful to children because they are easily manipulated in believe the need said advertised product. So, the arguement is self-education or legislation, which is the best road to take to solve the issue.

When it comes to advertising on the television makes children obsessed with wanting to eat fast food on a daily basis. According to the text, “product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions”. This shows that by showing advertisements, the children are amused by how advertisements are, so the parents get convinced to buy their kids that fast food. Another example from the text is, “it’s not just that TV watching encourages youngsters to be less physically active, but it also exposes them to food advertisements that contribute to develop poor eating

After reading “Which Ad Pulled Best”, I am going to analysis three groups of advertisements based on the criterions provide by the reading. The first one is Example 19, an advertisement about Timex Watch. I think the second ad did a better job than the first one. To start with, when I saw the second ad, I can easily recognize the benefit the product offers compare to the first one. In the second ad, it named out the benefit in the upper page, which is The Timer Turn & Pill Alarm Watch, More convenient than any excuse. When I read this heading, I can know what unique feature that Timex offers that different from other watch makers. In the middle of the page it uses three scenarios to show the alarm feature of this watch. All three scenarios are very common in our everyday life. So when people read this ad, they may think about themselves in that situation. And when I saw this part of the ad, I know what message the advertiser what to convey when you buy this watch, you can avoid all those situations and this watch will keep you be on time for everything.

Whether the media’s influence on American youth has been positive or negative studies have shown that it plays a significant role. One area that our youth is consumed in is advertising on the television. Some kids are able to distinguish what is real and what is not. “Today’s children not only have considerable amounts of money to spend for them- selves; their say in the purchase decisions of their parents also has increased tremendously” (Valkenburg). To me that quote speak volumes because that just says that what ever is influencing our youth is working