Advanced Literacy Of Advertising

Research Graphic Organizer: Part 1 Topic: Technology Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

Embedded Assessment #3 Advertisements are leading teens to have heart disease, asthma, high blood pressure, obesity, cancer and type two diabetes. These advertisements are giving the target audience, children, are having effects on their lives. Advertising is playing a horrible effect on the lives of youth because it is diminishing the health of our children, it can also make children need to have things to have a high social status. Also, the advertisements make children want to use their parent's money to buy what they want that is on television, but all they are doing is paying the people who are creating the advertisements.

Advertising to Youth Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Targeting youth by advertisements happens in all forms and advertising companies are the only ones getting the profit from it. Advertising affects the life of

Are American businesess targeting Americas youth? It would seem this question has been on the tips of our tongues for some time, and still we've yet to come to a definitive answer. In the following paragraphs I will attempt to illustrate a portrait of American advertising and the harmful affects it has on our youth.

Ads affect teens in many ways, it makes them independent buyers, it gives them self-esteem problems maybe even social anxiety trying to fit in uniquely and what not. Ads just say what teens want to hear and honestly, this could affect them emotionally and physiologically. They give them motivation to go out and buy their product. Let’s not forget when a teenager wants a product but their parents won’t buy it for them, the ads could make teens more secretive such as trying to buy something that costs a lot of money just to loom cool, but, didn’t ask for permission, or didn’t want anyone to know how much it cost of where they got it from. Teenagers want to look like the gorgeous models they’ve seen on television. Even boys want to look nice and skinny with all their muscles showing. Teens will change eating habits or stop eating to look The Incredible Hulk” and not realizing that everything that’s seen on tv is typically edited or fake. In the long run Ads will say anything to get teens to buy their products. Ads will say that their product will change

I feel as if we need to protect childern from targeted advertising. Childern can be persuaded very easily compared to teens and adults. Companys use simple things that catch a child's eye like superheros and toys to make them want something even more, fast food restaurants usually do that type of adertising. In the passage they explain how childern influence their parents to spend $249 billion a year. That number is just going to grow if they don't stop this kind of advertising. Advertising show harmful negative messages to kids world wide. Like smoking, and drinking commericals. They show these type of things like if only "cool guys and girls" do it so it persuades them to want to try it.

In the article "Self Regulation and Education-Not legislation" the writer supports the contiuance of children's advertising. The article points out that advertising not only helps the economy grow but creates smart consumers out of the youth who watch them.

Despite the health problems indirectly caused by age-inappropriate advertising to kids such as childhood obesity, cigarette and tobacco use and underage drinking, proving advertising as the cause is difficult. Kids are impressionable, and exposing them to persuasive techniques in advertisements lead into negative influences.

How Advertising Affects the Brain Advertising can have many horrible effects on the brain leading to less self control. First, advertisements can affect brain damage and how many brain cells are lost: "the changes in human functional capacity resulting from changes in cells and tissues that in turn cause deterioration of the biological system and its subsystems" (Mochis). This shows just how damaging advertising could be to cells, tissues, and how it can mess up all of your bodies routines. According to, ‘The Mind Unleashed’ advertising can train your mind: “they have slowly conditioned you to behave the way that they want you to behave” (Chang). The brain does not recognize this and it tricks people into thinking that they are making their

Ads like Arby's that say they have the meats trying to imply they have the best kind of meat on the market or McDonald's that added apples to the menu to make worried parents think their food is healthy but in reality it is still just as bad as it was before. The ads then cause kids who are already unhealthy to get even more unhealthy when they see these ads and want their food even more causing a cycle that makes them obese. These tactics have been around for a long time but they got worse now that kids don't work out as much as they use to do. To stop this behavior, parents just need to say no to their kids.

Teen Obesity Teen obesity is a major issue in the world that is rapidly increasing especially in the United States. It has now become one of the most serious health challenges of the 21st century according to unitypoint.org. In the last 3 decades, teen obesity has more than doubled in children

According to the Teen Health and the Media web site, American teenagers on average spend about 20 hours a week watching television. This means that by the age of 18 they will have been exposed to over 350,000 advertisements on television and 100,000 of that would include alcohol ads. This means that teens are using a third of their day to watch TV. (Teen Health and the Media). A great example of the effectiveness of advertising is when Victor Strasburger from the American Academy of Pediatrics shared a research study about the effects of advertising. A group of children from the ages of 10 to 12 could recognize a Budweiser frog just as easily as they could recognize the bugs bunny character