Childern From Targeted Advertising Analysis

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

Some companies even target little children just because they know that they are innocent and that they are most likely going to go to their parents to buy them the product that they want. In some occasions the parents are going to buy the product because they want the best for their children; which might not be the right thing in these type of situations. Most parents do not know that the companies are targeting their children and they give no importance to what they are doing. The only thing that the parents are thinking are that they are choosing the best for their children by satisfying them. Most children in this century already know what each brand is or what is trending before even learning how to add or subtract. In this type of situation I strongly agree on what Barber said that “... parents can refuse to relinquish their gatekeeping roles and let marketers know they won't allow their kids to be targeted anymore.” Moreover it explains that parents should not let their children believe what social media or producers say that they need. It is their job to teach children to know what they need on their own and not what producers tell them they

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Advertising has recently become a hundred billion dollar industry that affects society and our lives . On the other hand, the question still remains whether or not advertisers should be allowed to use children, and women to promote their products? In my opinion, I think that advertisers should not be able to use children to promote their products because they’re being used as sex objects, exploited, and being created artificially.

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Should advertisements towards childern and teens be banned in the United States? Yes it should, most toy companies and fast food restaurants advertise on television, where the the audience is mostly young childern and teens. Which has taken advantage of the viewers and making them over-spend their money for unimportant things that advertisers put on television. we need to teach our childern the affect advertising has on us..

I believe advertisements targeting children should not be banned in the United States. Doing so would be unconstitutional due to the Freedom of Press amendment. Advertisements can help children by promoting healthy eating habits while at the same time teaching them that advertisements are just ploys for businesses to get more money.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Should advertisements targeting children be banned in the United States, no it shouldn't. We're still being advertise where ever we go, whether its school, the internet, bill boards. It's up to the parents to teach their children, teens what's from right to wrong.

I think government should not stay out of the way of child marketers. I believe it is wrong to advertise to children because as a mother of two boys under two it’s frustrating to not have control of what my children are watching. They are not able to understand that it is an ad that’s aimed for them to become manipulated, they just assume it’s something they want and need. The children are easily manipulated and can’t think for themselves. For example the food ads directed to children and the product placement in the stores should be the number one thing to be banned because it contributes to childhood obesity. The food ads the children see has bright and vibrant colors that are used attracts them and they

Advertisements targeting children should be banned in the United States. Children do not understand that companies will do anything to make money. Companies do not care if they are making kids fat or selling then cheap toys. As long as they are making their money then they are happy. That is not right or fair to parents. Children do not have jobs. Therefore parents are responsible for buying their kids what they need and want. When a child views these advertisements all they see is the pictures that come with it. Companies spend a lot of time creating advertisements that will lure young children into wanting whatever it is they are advertising. Children are to young to relize that not everything is what it seems to be. I understand that a businesses

Advertisments targeting children in the United States should not be banned, upon having rules for the advertisements. In the Passage, 'Self - regulation and Education- Not Legislation', it states that some campaigns also encourages kids to make healthy eating choices. Advertisements, such as these, should not be banned. As stated in the article, 'Protect Children from Targeted Advertising', kids remember the ads they have seen extremely well, even though they see thousands of ads each year. If every ad seen by children, advertises something to help better the future of children, then why get rid of them ? It would save the parents of the children lots of time, not having to worry about their children becoming obese. In my childhood, while going

The government should exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. When children form ideas that prove to be substance of how they will think as adults.