Advantages And Benefits Of Franchisees

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

Advertising money is spent more efficiently (the franchiser teams up with local franchisees to advertise only in the local area).

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

Pros. There are many pros associated with buying a new business format franchise. First, since the franchisee obtains the parent company’s business model, individuals who are interested in starting a new business but are not confident in their abilities or lack experience in business, will receive a successful model to emulate (Williams, 2011). In addition, the franchise may also help the franchisee determine the best location for the business, help with the acquisition of equipment, and may help finance the endeavor. Next, most

A good franchise offer training and support as owner will not know how to run Jiffy Lube or Subway without guidance. Franchisor have advantage from buying power and efficiency due to large scale of franchise so they can negotiate lower prices for the products and services needed to run business. The startup cost can have a wide range depending on the franchise, therefore most franchise have financial loan program (Geoff, 2013).

3. Market Entry: Will the timing of the restaurant development be optimal, creating value and growth

When buying into the company you sign a contract to firstly “buy” into the company, and then you have to pay royalties and a certain percentage of your earnings back to the head company. A positive of franchise agreements is that it allows companies to enter into the foreign market place with out having to put too much money into it. For example, 7- elevens in Australia are all franchises, the fist few franchises in Australia would have been set up as an experiment to see whether the Australian public would embrace the new chain store. The feedback would have been that Australia was pro 7-eleven and now you can walk through the city without seeing one on every corner. Another positive of selling your company as a franchise is that you can earn royalties. Different franchises have different royalty schemes, many expect you to pay a certain fee for the “name” each year and then pay them a percentage of the earnings. 7-eleven was taking 51 cents of every dollar made. This allows the head office to make money on the side while not having to invest more money into a situation where it could

Ferrell, Hirt, & L. Ferrell, 2009). Owning an establishment enables you to start a new business for yourself, but with help. A franchise provides franchisees with some independence where they can work their business. A franchise offers an already established item or service which is well-known. This gives the franchisee the advantages of a pre-sold client base which would usually take years to set up. A franchise expands your odds of business achievement since you are a partner with substantiated items and strategies. Establishments may offer purchasers the fascination of a specific level of value and consistency since it is ordered by the establishment understanding. Given Sonic success rate, the advantages outway the

In North America alone, new franchise opportunities are popping up daily, giving these interested individuals a variety of tools designed to grow both their businesses and the studies of their customers. Just like any other venture, though, there are both advantages and disadvantages to purchasing a franchise of a larger parent company.

It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

Benefits that would get by the both parties which is franchisor and franchise through different useful Franchise Development Programme from different organization such as lower their business risks, get the maximum profit and so on. In the case study that our group chosen is Ayamas, franchisee would get the lower business risks that means the business risk will decrease to minimum and the franchisee no need to worry about their business will make them bankrupt because the risk is low. Next, opportunity to market goods or services that are acceptable in the market which means the goods or service must have acceptable by the public and follow the rules of the country. For example, in Malaysia, foods that are halal must have registered the certificate of halal and stamp the logo of halal on the foods to show that it is safe for muslin. It would get the market to sell halal foods in Malaysia. Economic benefits of scale is one of the benefits for franchisee. It means franchisee can enjoy the benefits of economies of scale that are bring high profit and money return to their business.

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand

Advantages & Disadvantages of Franchising Franchising is ‘a continuing relationship in which the franchisor (the owner of a company) provides a licensed privilege to the franchisee (the buyer) to do business and offers assistance in organising, training, merchandising, marketing, and managing in return for a consideration. It is a form of business by which the franchisor of a product, service, or method obtains distribution through affiliated dealers (franchisees).’ (http://www.business.gov) A franchise is essentially a replica of an existing business. When you purchase a franchise, you buy the rights to use the parent company's name and to sell its product or service in exchange for an up-front franchise fee and ongoing royalties, which

Supply and purchasing power- The business is already widely known. By working together, a franchise can offer lower per unit costs, along with marketing expenses.