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  • Franchising

    3337 Words  | 14 Pages

    International Marketing Management Using Business Format Franchising as a Market Entry Method McDonald’s Student Name: Nursulu Student ID: Lecturer: Dr. Lester Massingham/ Dr. Tom Abstract This report is based on the advantages and disadvantages of business format franchising and the fundamentals of market entry methods. Using McDonalds which happens to be one of the largest food service companies in the world, the author of this paper will look into the concepts of various market entry

  • Franchising

    2277 Words  | 10 Pages

    For businesses that experience finance, human resource and property restraints to achieving expansion, franchising is a way to expand businesses with relatively cheap and risk-free as franchisee finance the majority of the cost such as the premises, vehicles or whatever necessary to grow the business. In other words franchising is a way to secure capital for franchisor. By allowing other ambitious business people to create another branch to a small business, its

  • Franchising Benefits And Strategies Of Franchising

    1410 Words  | 6 Pages

    Franchising It is said that today there is a total of 750,000 franchise establishments within the U.S. itself. Franchising is a long-term agreement between two parties, and is when the franchisor grants the franchisee the right to use a trademark or trade name in a business process. In a franchise agreement the franchisee would in most cases purchase or lease the trademark or logo from the franchisor. Within this transaction the franchisee also pays its franchisor sales revenue or royalty fees

  • International Franchising

    2661 Words  | 11 Pages

    businesses, and the future of international franchising. Franchising has become an increasingly popular market-entry mode, and the use of franchise systems for expansion into international markets is expected to continue and perhaps intensify. (Arthur Anderson, 1996) These business franchises appear as hotel chains, fast food restaurants, and many others. The first section examines the definition of franchising by giving an overview of franchising from an international perspective. The historical

  • Domino's Franchising

    1355 Words  | 6 Pages

    Good Morning Ladies and Gentlemen I am .............................I’m a representative for Domino’s Pizza Australia. Today I will present to you the reasons why you should invest in my franchise. I will be outlining the advantages and disadvantages of the franchise as well as a SWOT Analysis, KPI’s and I will suggest a suitable location for the franchise. But first, allow me to give you a brief overview of what Dominos does. Like all big businesses they all started out small and grew over

  • Advantages Of Franchising

    856 Words  | 4 Pages

    Franchising is a type of business in which a business grants the other business the right to use the brand name, business systems and processes in order to produce goods and services according to certain specifications. The party which gives out the rights to the other party to use their name is called the franchisor and the party purchasing the rights of the other business to use their name is known as the franchisee. Franchising is a type of a license given by the franchisor to the franchisee in

  • Disadvantages Of Franchising

    3261 Words  | 14 Pages

    Now franchising study is one of the top issues of the Kazakhstan economy. The word "franchising" comes from the old French term defining the right for freedom of conducting any activity, for example, carrying out fairs, the organization of markets, operation of ferries and crossings, the right for hunting, a construction of roads or production of ale. In the Middle Ages kings had such privileges providing franchises on commercial activity of any type possessed. From other sources it is known that

  • What Is Franchising?

    7596 Words  | 31 Pages

    1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor, discuss its different uses taking into account the advantages and disadvantages attached to them, and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ? Franchising as it is generally known today is a form of marketing or distribution in which a parent company customarily grants an individual

  • Franchising in China

    2391 Words  | 10 Pages

    FRANCHISING China Foto Press s of the Foreign franch ises are reaching more Chinese consumers over larger segment . country The Pros and Cons of Franchising in China US companies must jump hurdles to operate successful franchises in China, but the potential benefits are too great to ignore. William Edwards 40 July–September 2011 FRANCHISING W estern and local franchise brands have developed group is largely a young, upwardly mobile, and aspirational

  • The Pros And Cons Of Franchising

    1740 Words  | 7 Pages

    Franchising is a common term in daily life, business discourse, and the law. Nevertheless, the term is used in different contexts and with different meanings. Coughlan, Anderson, Stern, and El-Ansary employ the European Union’s description of franchising as a “…package of industrial or intellectual property rights.” The EU identifies three features of franchising—a common name or sign, with a uniform presentation of the premises, communication of know-how from franchisor to franchisee, and continuing