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Advantages And Disadvantages Of Search Engine Marketing And Digital Marketing

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You have a beautiful website up and running, and now you need to get it in front of people who are interested in what you have to offer. The two big ways of doing this are search engine marketing (SEM) and search engine optimization (SEO). They both have some advantages and disadvantages.

Defining our terms is typically a good place to start. Some see SEO as being one element within SEM, which can include other elements such as paid search marketing. Lately, many see a clearer distinction between the two. Search engine optimization is the process of optimizing all the elements on your website and between your website and other sites in order to increase its rank in what's known as the organic search results. When discussing search engine marketing, digital marketing professionals are typically referring to the process of engaging in paid advertising on the search engines.

Search Engine Optimization

Search engine optimization is basically any action you do to your website that gets the search engines to consider it to be a relevant search result to display when someone types in a search term in Google, Bing or any other search engine. These actions, therefore, include optimizing the meta-data and content of your website for these keywords. Google also highly regards factors such as fast webpage loading speeds, mobile-friendly websites and the time a visitor spends on your website. This last factor is why content marketing is important. Many of the latest Google algorithm

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