Star Wars is a science fiction universe, created by the minds of George Lucas and Steven Spielberg, which has been taking the world by loved since the 70’s. With its only main competitor being Star Trek, Star Wars has becoming ever more popular ever since its first red carpet premiere in 1977. There are six known movies, 2 different cartoon television series, countless merchandise sold, and much more. Recently Disney spent $4 billion for the ownership rights of the franchise. Was this a good idea
Star Wars vs. Star Trek Star Wars and Star Trek, two movie titles often confused by non-fans because the first word of both titles is ‘Star’. But do not be confused because the two are extremely different in all sorts of ways. One of them is fantasy, the other sci-fi. One is full of creatures and heroes and villains and spaceships and power and darkness, the other filled with humans and aliens who fly ships together in primary colored uniforms. In other words, one is clearly better than the
to the broad, and extremely nostalgic, Star Wars audience. The producers of this commercial use a variety of methods that allows for them to possibly sway their viewer 's opinions on a product versus other products. Some of the techniques that the producers use are the utilization of changing the color scheme of the environment in the commercial, the use of certain objects such as the family dog, and perhaps the most important one, the use of the Star Wars franchise. The main persuasion of this commercial
usually big budget production.” Blockbuster films are generically very popular with the public and captivate the audience. The public become invested in these movies through the advertising of the film and have a strong inclination to watch the film when they’re released. Their intention as defined by Wikipedia is to“emphasize spectacle, star power, and high production value, all of which entail an enormous budget” (Wikipedia, 2015). The second type of film produced is an independent film produced
would never see her again, but he was wrong, for he would see her in the form as an enemy of the Empire. (Star Wars: Rebels) Vader took out his lightsaber and force hopped to the platform of which Ahsoka was standing on. She ignited her duel lightsabers, and launched at Vader. There swords of energy clashed and vibrated. Both could feel the heat of their weapons, as hot as a distant, burning star. Vader swung at Ahsoka, who dodged the attack with incredible reflexes and
because Star Wars franchise is phenomenally popular especially with the release of Star Wars: The Force Awakens, according to Shona Ghosh, Disney made 3 billion dollars in global retail sales of Star Wars merchandise (Ghosh, 2016). With Star Wars merchandise products increased in the toy market expecting to generate $5 billion and many fans want to be like the Jedis in the movies, they would definitely want one of the most iconic symbol of Star Wars itself, the lightsaber (O’Connor, 2016). Star Wars
number will be diminishing anytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema,
of a manufacturing assembly line to the making of movies. During this time each studio created a uniformed look to their productions, which allowed them to focus on quantity over experimentation (Barsam, 469). By having every employee, especially actors, writers, and directors under contract the studio was able to dictate not only the look but the stars and director. This system was created in part as a way to control the cost of making movies. When an actor signed with a studio they became like
culture. Pop Culture in short, is every meme, perspective, image and phenomena that are within the mainstream of a culture which has created an active audience. This active audience has a role in pop culture as to how it creates and defines music, movies and race in popular culture. In a culture, there will always be an active audience in the music industry. In the article “Mix it up “, it shows us how the original song from the past is then is then somewhat recreated by the active audience as
Today Wal-Mart is uses popular movies like Star Wars to sell their store and its products. Star Wars appeals to multiple generations from a grandfather all the way his grandson. The scenes of mothers bonding with their daughters, a grandparent bonding with his grandson, and fathers bonding with their sons all appeals to an audience’s pathos. Wal-Mart thus using the human desire to connect with loved ones as away to sell their products. Star Wars appeals to its fans, which are generational