BTEC Diploma in Travel and Tourism Level 3
Unit 14 – Specialist Tourism
P3 – Produce a market profile for a chosen type of specialist tourism
Melissa Bottomley
Reflecting back to the types of specialist tourism featured in P1, individually and after negotiation with your tutor, you should select a specific specialist tourism type you wish to focus on.
You will be assessed on the presentation of your research and findings to your tutor and selected peers. You need to include:
The main providers
Their size e.g. market share, turnover, growth
Typical locations around the world for the type of specialism
Components of the holidays e.g. transport, accommodation, guides, specialist equipment, instruction, insurance, general resources
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Headwater offers canoeing, kayaking, white waterwater rafing holidays to name a few, mainly in Europe as well as selected worldwide destinations. They also offer independnat walking and cycling from hotel to hotel.
The evolved trend of people now have more concern of the role of leisure in their lives. Leisure has become a very important part of life, and has positevly impacted on the demand for tourism in many different ways, including Adventure Tourism. People now lead hard lives, spending most time at work and therefore lacking clear meaning in life. This encourages people to now search for meaning and fulfilment through adventure activities and experience something which is impossible in everyday life.
Explores holidays products are targeted towards the hard adventurur such as major treks and wilderness experincess but they also appeal to soft adventure market, for instance 'easy to moderate hikes'
http://books.google.co.uk/books?id=uJ4jQiWHZqkC&pg=PA67&lpg=PA67&dq=adventure+tourist+profile&source=bl&ots=UqPckY2na-&sig=oiKsJ_F0KHy_0di-rXgvdAVZ4n0&hl=en&sa=X&ei=vRl0Uu6EKLT07AbgnIDIBg&ved=0CE4Q6AEwBjge#v=onepage&q=adventure%20tourist%20profile&f=false
Demopgraphics
Age
The Office of National Statistics predicts average growth in the following demographic groups to 2033. 7% growth to 30.6m adults in the 16-49 age group 19% growth to 16.3m adults in 50-69 age group.
Adventure travellers are also more
This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.
Tourism is the world’s largest industry with nature-based ecotourism seeing rapid growth since its initial arrival in the 1980s. It is estimated by the World Tourism Organisation that nature tourism generates 7% of all international travel expenditure (Lindberg, 1997) and this figure will have increased rapidly over recent years. It’s increase in popularity is due to a number of factors; tourists becoming increasingly bored of the typical sun, sea and sand holiday’s, the increase in global awareness or environmental issues such as global
What is the expected population of older adults in the US and in Tennessee in the near future?
Between 2000 and 2050, the number of ageing population will increase by 135% During this time period, the proportion of the population that is over the age of 65 will increase from 12.7% in
Gillian Dale (2010). Travel and Tourism level 3 Book 1. Oxford: Pearson Education Limited. 122-124.
In this assignment I will be describing the different types of specialist tourism as well as providing examples for each of the types of tourism.
The average vacation brochure presents images of sandy beaches, luxury hotels, massages at spas and leisurely dinners. Traveler's recline in a world insulated from local cultures with rest and relaxation being their focus. On the other hand, adventure travel often entails adrenalin spiked, curiosity driven activities that test personal endurance with peaceful interludes embracing nature and learning about other cultures. Adventure travel often takes participants to foreign lands, but North America's residents can visit the Four Corners Region of the United States and discover cultural and athletic adventure travel at their fingertips. They need no passport to touch a sovereign nation's rich history.
Customer can experience new and different lifestyles that they do not usually have in their daily routines
During the analysis, two noticeable factors that bear the most implication to the industry are the population growth rate and the age distribution within the population. The current U.S. population growth rate is .78 percent per year (CIA, 2016). According to historical data, the United States population since 2006 had an estimated 298.36 million people. Since that time, rapid population growth has averaged about 2 million people yearly over the course of ten years according to Figure1.1. Also, Figure 1.1 displays an upward trend in population growth within the United States. Today, the U.S. population should grow to become 321 million by the end of the year 2016. The number of people in the world has increased three decades ago from 4 billion to 6 billion people as of 10 years ago to
As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
According to the U.S. Census Bureau the number of people 65 and older will possibly double by the year 2030. According to Yager (2008) forecasts are showing that the United States could reach a labor shortage by 2030. As
Over the years, there have been major shifts within the United States in regards to its population. Statisticians have estimated that 20% of the population will be 65 years of age and older. There is an even
The list of common forms of travel and its description which are used for specify travellers in a broad sense, are mentioned as following:
With world travel market having undergone significant changes over the last few years a new type of tourist has emerged known as the Free Independent Traveler or Tourist (FIT). The definition is broad but tends to refer to people over 35, often, though not necessarily, of above average income who like to travel in small groups, usually couples. They eschew mass tourism and the holiday package concept promoted by Travel operators, in favour of a more individualistic approach to travel. There are two implications to the idea of the Free Independent Traveler. One is important in the context of a marketing niche with a distinct economic behavior whilst the other concentrates more on the philosophy of travel. This distinction can be summarized in how they are described. For the economic importance of tourism and for marketing purposes they are Free Independent Travelers (Upper