Alcohol Advertising: The Cause of Underage Drinking?
The question, “Is alcohol advertising the cause of underage drinking?” seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent drinking? I will be reviewing the work of four
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Kate feels that advertisements are okay if they are portrayed to the right audience.
Kate feels that advertisements are acceptable if they are placed in areas which reach an “audience made up of at least 70% of adults over 21.” In his eyes advertisers are making significant changes in their plans in order to reduce the problem of underage drinking. Hacker and Suriano’s opinions differ from Kate’s, they believe that the advertisers know the large amounts of money brought in from the youth and place them as their target audience. Suriano states, “they know the mind of their audience and communicate effectively.” Hacker and Suriano’s ideas of the target audience differ, however. Suriano believes alcohol companies draw females to their advertisements by fashioning attitudes, behaviors, and physical attractiveness of drinkers. She says that females are “more vulnerable to imitate the attractive model shown on the television holding the drink.” Hacker feels differently and believes that through the use of athletes and celebrities industries are targeting African Americans. Berta believes they “are not deliberately targeting the youth.”
Hacker feels that the alcohol industries are in fact targeting youth and are willing to say,
Every year, thousands of minors die from the use of alcohol. Many young adults abuse the drinking age policy. It is put in effect for substantial reasons, which contribute in making the safest environment for all. Drinking underage is not only illegal, but also damages one’s health tremendously. Furthermore, drinking in large amounts is extremely dangerous and can cause detrimental things to occur. There have been numerous attempts to create a law to lower the drinking age, but none have gone through. In contrast to what some people may say, the drinking age should not be lowered because it would decrease maturity, promote poor behavior, and damage reputations.
Today’s teenager are look down upon regarding their behavior and ability to control themselves around alcohol beverage. In the article "Perils of Prohibition," by Elizabeth Whelan argues that the legal age to drink is not set to the appropriate age because moderate drinking for teens will help them be disciplined and actually take control of their life. He hopes to persuade her readers to speak out in favor of reforming the drinking age in the United States. Whelan provided valid argument for teenagers under the age of 21 with disciplined attitude towards alcohol and provides some compelling insights on the success of moderate drinking.
A study on teen drinking by the Joseph Raintree Foundation described underage drinking as, “a social activity usually undertaken by small groups of close friends, well away from the oversight of parents or other significant adults.” This kind of unsupervised drinking takes place because Americans place such a heavy emphasis on young people not drinking, catalyzed by zero-tolerance policies schools place on alcohol and a high MLDA. American youth are frequently told that with age, comes more freedom of choice and more responsibility, yet having a MLDA of 21 betrays that notion, almost encouraging young adults to reach for the so-called
Vivian Jones, the author of “Underage Drinking,” questions the drinking age limit, and wants to decrease the age limit for consuming alcohol from twenty-one years old to eighteen. Firstly, the author defines underage drinking as a danger to young adults and teenagers that are developing. Secondly, Jones states that raising the age limit for drinking is a controversial topic in society. Thirdly, Jones acknowledges that drinking underage is banned and as a result the young adolescents are more allured to drink alcohol and rebel. The author also states that more younger Americans are drinking in excess with comparison to the UK. The author writes that raising the drinking age will not stop the violence and crime, it would only help slightly. Also, Jones conveys that underage drinking is a major issue in today’s society. I disagree with the author, the drinking age should be twenty-one because it would first reduce crime, it would prevent death, and finally it would decrease medical problems.
According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not
There has been an ongoing controversy in the United States on whether the drinking age should be lowered to eighteen like most of the world or if it should stay at twenty-one. Underage drinking has been a major controversial issue for years, yet why is it not under control? Teenagers are continuing to buy alcohol with fake identification cards, drink, get into bars, and drink illegally. As a teen I have proof that these things are going on not only in college but in high school as well. There are a lot of factors that come together to why the drinking age should be lowered to eighteen; the most obvious reason is too many people are drinking before they are twenty-one. Liquor stores, bars, and clubs all want to make money and if they can get away with selling to underage teens then they will. A study done by the Academic Search Premier agrees that, ?By now it is obvious that the law has not succeeded in preventing the under-21 group from drinking? (Michael Smith 1).
Young teens all get a bad rep when it comes to drinking alcohol. Especially college students that are considered “binge drinkers”. When in reality a nation wide survey of students at 168 colleges and university’s found some interesting things about the underage corrupt youth. 93% of all students have never received a lower grade in a class because of drinking too much. 98% of all college students say that they have never gotten into trouble from an administrator from excessive drinking. While the media continually gives the under twenty one community a bad rep, in reality they are continually practicing safe drinking habits and in some cases not drinking at all. According to the National Institute on Drug Abuse by the Institute
Alcohol is many people's drink of choice in several different situations. Whether it is a casual get together or a crazy out of control party, it is not hard for adolescents to get their hands on the substance even if it is illegal for them to purchase and drink it. However, even the parents and lawmakers of the most respectful teenagers can not ignore the growing rate of adolescents drinking earlier than 21. While it may be fun in the moment teens miss the steps of drinking responsibility and the long-term effects of partaking in it. Even though some lawmakers claim that lowering the drinking age would negatively affect the country, the long term effects of individuals drinking earlier could
Beginning as early as the 700s, a written record was kept to preserve the stories told by previous generations so that they may not be lost. As the tradition continued, many authors, mostly male, added to the growing plethora of literature and a central ideal began to develop. From an unknown author’s Beowulf, to Shakespeare’s Macbeth and Sonnet number 29, authors took turns chiseling at that ideal with their diction until one general shape began to develop. As a whole, men are obsessed with their image, something that these authors were not immune to.
During our lifetime, alcohol has become a very serious health problem throughout the United States. According to the National Institute of Alcohol Abuse and Alcoholism, alcohol has become the most widely used substance of abuse among America’s youth. Some interesting statistics presented by the National Institute of Alcohol Abuse and Alcoholism, in the year 2013, 8.7 million people (ages 12-20) reported that they drank alcohol, (2015). There is no getting around the fact. Young people drink, they are going to drink, and it would be impossible to make them stop drinking. We all know that they are going to partake in this activity. As children grow older, they tend to get a sense of maturity and independence. Seeking new activities and taking risks is what children live for. Underage drinking is one particular risk that attracts many young people. The big major debate currently going on is should the minimum legal drinking age be lowered?
Almost everyone can agree that alcohol should not be given or allowed to children or young adults under a certain age. Alcohol is a substance that is very dangerous and if you used incorrectly or immaturely the consequences can be great danger to the users or the ones around them. The topic of lowering the drinking age has been in discussion for many decades. “Between 1970 and 1976, 29 states lowered their age for drinking alcohol. The results were catastrophic. Highway deaths among teenagers and young adults skyrocketed. Almost immediately, states began raising the minimum drinking age again.” “In 1984, Congress passed the Uniform Drinking Age Act, which required states to have a minimum drinking age of 21 for all types of alcohol
As part of the Honors Program students are required to do an Honors thesis. This thesis requires you to complete a significant piece of original research or creative work in your undergraduate career. Whiles there’s no doubt that this might be challenging and time consuming, it is a great experience overall. This project encourages you to try something new, to expand your knowledge academically, or to creatively do something that you’re interested in.
Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern
Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to
Early design aircrafts were manufactured from many materials with poor properties that would develop problems in the aircraft’s life and performance. In early aircrafts, such as the Wright Flyer, were constructed from Stika spruce, which is a natural type of fibrous composite material. This material gave the aircraft many issues, one of them being fungal rot which then imposing a change in the design of aircraft material. This then brought the introduction of other alternate materials; such as aluminium, which was a boost in aircraft performance and operational life. As the evolvement of the aerospace industry reaches the 1970s, the use of composite materials has increased rapidly. By this time, other materials were introduced to the development of an efficient aircraft such as steel and titanium.