Alcohol Advertising: The Cause of Underage Drinking? Essay example

Every year, thousands of minors die from the use of alcohol. Many young adults abuse the drinking age policy. It is put in effect for substantial reasons, which contribute in making the safest environment for all. Drinking underage is not only illegal, but also damages one’s health tremendously. Furthermore, drinking in large amounts is extremely dangerous and can cause detrimental things to occur. There have been numerous attempts to create a law to lower the drinking age, but none have gone through. In contrast to what some people may say, the drinking age should not be lowered because it would decrease maturity, promote poor behavior, and damage reputations.

Young people have been attracted to alcohol since the early 1820’s, and it “...has rattled authorities around the world for centuries” (Clark 5). Through the 1800’s and into the 1900’s, “...anti-saloon activists helped to pass Prohibition in 1919 by circulating pictures of children sneaking alcohol out of taverns” (Clark 5). Teen drinking, however, climbed quickly after World War II and proceeded in an upward motion up into, “...the early 1970’s…[where there was a] successful movement to give 18-year-olds the right to vote” (Clark 6). And with

According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not

Today’s teenager are look down upon regarding their behavior and ability to control themselves around alcohol beverage. In the article "Perils of Prohibition," by Elizabeth Whelan argues that the legal age to drink is not set to the appropriate age because moderate drinking for teens will help them be disciplined and actually take control of their life. He hopes to persuade her readers to speak out in favor of reforming the drinking age in the United States. Whelan provided valid argument for teenagers under the age of 21 with disciplined attitude towards alcohol and provides some compelling insights on the success of moderate drinking.

Kate feels that advertisements are acceptable if they are placed in areas which reach an "audience made up of at least 70% of adults over 21." In his eyes advertisers are making significant changes in their plans in order to reduce the problem of underage drinking. Hacker and Suriano's opinions differ from Kate's, they believe that the advertisers know the large amounts of money brought in from the youth and place them as their target audience. Suriano states, "they know the mind of their audience and communicate effectively." Hacker and Suriano's ideas of the target audience differ, however. Suriano believes alcohol companies draw females to their advertisements by fashioning attitudes, behaviors, and physical attractiveness of drinkers. She says that females are "more vulnerable to imitate

Young teens all get a bad rep when it comes to drinking alcohol. Especially college students that are considered “binge drinkers”. When in reality a nation wide survey of students at 168 colleges and university’s found some interesting things about the underage corrupt youth. 93% of all students have never received a lower grade in a class because of drinking too much. 98% of all college students say that they have never gotten into trouble from an administrator from excessive drinking. While the media continually gives the under twenty one community a bad rep, in reality they are continually practicing safe drinking habits and in some cases not drinking at all. According to the National Institute on Drug Abuse by the Institute

A study on teen drinking by the Joseph Raintree Foundation described underage drinking as, “a social activity usually undertaken by small groups of close friends, well away from the oversight of parents or other significant adults.” This kind of unsupervised drinking takes place because Americans place such a heavy emphasis on young people not drinking, catalyzed by zero-tolerance policies schools place on alcohol and a high MLDA. American youth are frequently told that with age, comes more freedom of choice and more responsibility, yet having a MLDA of 21 betrays that notion, almost encouraging young adults to reach for the so-called

There has been an ongoing controversy in the United States on whether the drinking age should be lowered to eighteen like most of the world or if it should stay at twenty-one. Underage drinking has been a major controversial issue for years, yet why is it not under control? Teenagers are continuing to buy alcohol with fake identification cards, drink, get into bars, and drink illegally. As a teen I have proof that these things are going on not only in college but in high school as well. There are a lot of factors that come together to why the drinking age should be lowered to eighteen; the most obvious reason is too many people are drinking before they are twenty-one. Liquor stores, bars, and clubs all want to make money and if they can get away with selling to underage teens then they will. A study done by the Academic Search Premier agrees that, ?By now it is obvious that the law has not succeeded in preventing the under-21 group from drinking? (Michael Smith 1).

Vivian Jones, the author of “Underage Drinking,” questions the drinking age limit, and wants to decrease the age limit for consuming alcohol from twenty-one years old to eighteen. Firstly, the author defines underage drinking as a danger to young adults and teenagers that are developing. Secondly, Jones states that raising the age limit for drinking is a controversial topic in society. Thirdly, Jones acknowledges that drinking underage is banned and as a result the young adolescents are more allured to drink alcohol and rebel. The author also states that more younger Americans are drinking in excess with comparison to the UK. The author writes that raising the drinking age will not stop the violence and crime, it would only help slightly. Also, Jones conveys that underage drinking is a major issue in today’s society. I disagree with the author, the drinking age should be twenty-one because it would first reduce crime, it would prevent death, and finally it would decrease medical problems.

One of the largest questions still up for debate is whether to lower the drinking age from 21 to 18. We know that this issue is very mundane to you if you’re from the 70’s and 80’s. We can also recall learning about prohibition in the 1920s. Banning alcohol wasn’t the answer then and it isn’t the answer now. It is time America has lowered the drinking age. The push for this started by the founder of Choose Responsibility, a nonprofit organization that focuses on the increasing awareness of the harms associated with alcohol use among young adults. The United States is one of the only western nations left in which the drinking age is over 18. In most European cultures, drinking is perceived as a social activity. Therefore youths drink as

Almost everyone can agree that alcohol should not be given or allowed to children or young adults under a certain age. Alcohol is a substance that is very dangerous and if you used incorrectly or immaturely the consequences can be great danger to the users or the ones around them. The topic of lowering the drinking age has been in discussion for many decades. “Between 1970 and 1976, 29 states lowered their age for drinking alcohol. The results were catastrophic. Highway deaths among teenagers and young adults skyrocketed. Almost immediately, states began raising the minimum drinking age again.” “In 1984, Congress passed the Uniform Drinking Age Act, which required states to have a minimum drinking age of 21 for all types of alcohol

Alcohol is the number one drug problem among America’s youth. More senior high school students use alcohol than any other psychoactive drug. Family doctors, pediatricians, schoolteachers, and parents know that alcohol is overwhelmingly the drug of choice among today’s youth, although trendier substances such as cocaine are often given more attention in the headlines (Carla Felsted, p. vii). Furthermore, it is widely acknowledged that drinking alcohol is a part of the youth culture in America; it may also be understood as a culturally conditioned and socially controlled behavior.

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

Teenagers are America’s greatest natural resource, and they need to be protected from some of the evils that lurk in the world. A subject that needs special attention is the abuse of alcohol by teens. Statistics show that there is a problem currently between teens and alcohol. There are many causes of teenage drinking and effects that prove that drinking is an important issue that needs to be dealt with to preserve American teenagers. Teenage drinking will become worse of a problem if it continues unchecked on its current path to destruction. Alcohol abuse among teenagers in the United States is a plague that is destroying the structure of American society.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to