Alcohol Advertising: the Cause of Underage Drinking? Essay

A serious epidemic is overtaking this country. Underage drinking is spreading like a virus. It is not just teenagers in college that are drinking; there are numerous kids in high school, middle school, and even elementary school! How have we let it get this far? There is no excuse to be oblivious anymore. Underage drinking is right in front of our faces. It is killing our children. The good news is that this is a problem that can be fixed. There is no way of completely eliminating underage drinking, but it can be greatly reduced. With efforts from the government, parents, and the media, we can diminish underage drinking a great deal. We need to start educating our children that alcohol is a dangerous drug. We need to start setting better

“With such compelling information, the question is why haven 't we been able to do more to prevent the crisis of underage drinking? The answer is: rising the age to 25” is what Lucille Roybal-Allard once said, a U.S. Representative for serving in Congress since 1993. This statement has brought many to speculate of issues and debates. This expression opened the eyes of American people that often struggled to make this truth into a reality. It might be easy to believe that age laws lowered the deaths of the underage but there are still signs of its dreadful company in many pieces of American life. Families who choose to educate their children about underage drinking and driving, seem to have a higher chance of getting through with the child. These underage teens can face jail or death when they give drinking a chance and even attempt to drive, having a sexual intercourse or just plain out doing something out of the teen’s element.

A study on teen drinking by the Joseph Raintree Foundation described underage drinking as, “a social activity usually undertaken by small groups of close friends, well away from the oversight of parents or other significant adults.” This kind of unsupervised drinking takes place because Americans place such a heavy emphasis on young people not drinking, catalyzed by zero-tolerance policies schools place on alcohol and a high MLDA. American youth are frequently told that with age, comes more freedom of choice and more responsibility, yet having a MLDA of 21 betrays that notion, almost encouraging young adults to reach for the so-called

The underage consumption of alcohol is a major obstacle in America. Current statistics show 35 percent of all wine coolers and 1.1 billion cans of beer are consumed each year by underage, illegal drinkers (Novello 455). Possibly the hardest fact to stomach is that children "believe drinking is the thing to do" (Benenson 38). Parents, educators, legislators, and lawmakers previously thought that peer pressure was to blame, however, that is no longer the issue. Underage drinking in America is primarily the cause of children trying to fit in (also known as social drinking), advertising that is aimed at underage drinkers, and inherited traits/genetics. We must understand that alcohol abuse is no longer 'just

In the article “’Two Ways a Woman Can Get Hurt’: Advertising and Violence.” by Jean Kilbourne, she uses strong examples of the ways women are demoralized objectified by advertisements in today’s society. The strongest of all examples that Kilbourne used is “If your date won`t listen to reason try a Velvet Hammer” (Kilbourne 462). The reason I believe this is the strongest example in the article is because she uses to portray the negative effects of advertising against women as a whole is because the ad was understandable to me a college student the example was an allusion to roofieing girls which I as a college student picked up on. This advertisement discreetly promotes the message that the opinion of woman and their decisions don’t matter. In addition, another example is “If your date won’t listen to reason” this part of the quote is the part basically says a man’s reasoning is more logical then a woman’s reasoning. With the being said the quote itself is thought provoking but Kilbourne then uses data and statistics that make the example advertisement that much more inappropriate. Kilbourne then states that “one-third and three-quarters of all cases of sexual assault involve alcohol consumption by the perpetrator, the victim, or both.” (Kilbourne

“With such compelling information, the question is why haven 't we been able to do more to prevent the crisis of underage drinking? The answer is: rising the age to 25” is what Lucille Roybal-Allard once said, a U.S. Representative for serving in Congress since 1993. This statement has brought many to speculate of issues and debates. This expression opened the eyes of American people that often struggled to make this truth into a reality. It might be easy to believe that age laws lowered the deaths of the underage but there are still signs of its dreadful company in many pieces of American life. Families who choose to educate their children about underage drinking and driving, seem to have a higher chance of getting through with the child. These underage teens can face jail or death when they give drinking a chance and even attempt to drive, having a sexual intercourse or just plain out doing something out of the teen’s element.

Passage two focus is on personal actions. Alcohol ads are not forcing underage drinkers to pick up a drink, it is their choice to do so. They already observe their role models and favorite celebrity, pick up an alcohol beverage and drink it. Already in a teen mind, if they see their favorite actor do it, they want to feel ‘cool’ doing it also. Alcohol ads are under the same freedom as everyone else, freedom of speech in the Constitution. This is a reasonable support that they are not trying to condone underage drinking, however, they will not take the blame of underage drinking. They feel as though lawyers are on a case putting an end to drinking, while tobacco consumers are uprising. Passage two believes, alcohol publicity is identical with

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

Advertisements of alcohol catch the attention of many underage people and high school students. Drinking at a young age can be a major health concern. Underage drinking can result in negative consequences, including poor grades, risky sex, alcohol addiction, and car crashes. Alcohol beverages and advertisements on social media attracts many young kids. Alcohol advertisements shouldn’t be shown to underage people. In most families parents allow their kids to drink or watch them drink. Parents will do their best to keep kids from seeing alcohol advertisements. Alcohol marketers will do anything to promote their products.

The graph shows the number of people who are influenced by celebrity endorsement produce when it comes to alcohol. The graph was classified into age groups and gender. And as a result, it is clearly seen that most people are not influenced by celebrity endorsed product. But among those who are influenced, most of them are females.

In reading your discussion post, there were certainly many advertisements with a social overtone. More than I have ever witnessed in my life time. However, some of the alcohol companies used controversial marketing tactics also. Many pet advocates were outraged by the use of animals that are attractive to children and party themes utilized to influence underage drinking. Furthermore, many thought these ad appealed to children and adolescents due to the fact positive emotions can be aroused.

Alcohol is one of the most used “drugs” in America. There are three type of drinkers, people who don't drink alcohol, people who drink casually, and alcoholics. Alcohol makers spend about three billion dollars on advertising their product. They also pull sixty five billion dollars in revenue per year, that's a lot of money! The people the alcohol advertisements who are targeting are young people and alcoholics. Alcohol can also cause different behavior, and it may not be good for some people. It can also cause some serious health problems.

Teenagers are America’s greatest natural resource, and they need to be protected from some of the evils that lurk in the world. A subject that needs special attention is the abuse of alcohol by teens. Statistics show that there is a problem currently between teens and alcohol. There are many causes of teenage drinking and effects that prove that drinking is an important issue that needs to be dealt with to preserve American teenagers. Teenage drinking will become worse of a problem if it continues unchecked on its current path to destruction. Alcohol abuse among teenagers in the United States is a plague that is destroying the structure of American society.

     The question, “Is alcohol advertising the cause of underage drinking?” seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent drinking? I will be reviewing the work of four

Alcohol is the number one drug problem among America’s youth. More senior high school students use alcohol than any other psychoactive drug. Family doctors, pediatricians, schoolteachers, and parents know that alcohol is overwhelmingly the drug of choice among today’s youth, although trendier substances such as cocaine are often given more attention in the headlines (Carla Felsted, p. vii). Furthermore, it is widely acknowledged that drinking alcohol is a part of the youth culture in America; it may also be understood as a culturally conditioned and socially controlled behavior.