Wal-Mart has very low prices and has a friendly atmosphere in the United States. American’s seem to enjoy the personal attention that the employees of Wal-Mart offer. It is hard to understand why anyone would not like the personal attention. Google and YouTube is very popular in the United States, but has failed in the western world because of their American culture ideas and the unwillingness to broaden their understanding of different cultures. Not being able to adapt to different cultures in the western world has created the downfall of Wal-Mart and Google. Google and YouTube failed in Japan because they did not take into thought the culture and their belief to privacy, while Wal-Mart failed in Germany because of their strict policy of …show more content…
Wal-Mart did not take the time to learn the dominant ideology of Germany with their cultural beliefs and practices. If Wal-Mart would have done extensive research in Germany and their culture before building any Wal-Mart centers in Germany, they would have found that Germany culture is much different from American culture. For example, Germans did not like anyone placing their goods into bags; they wanted to place their own goods in the bags themselves. Wal-Mart would have also found out that the pillowcases in Germany are a different size than in America (Schaefer, 2006, pg. 25-27). Knowing what your customers need and their wants is the first step to success. Google failed to get copyright ownership in Japan when it came to YouTube; the Japanese banded YouTube from their country. Google owns YouTube and is responsible for the copyright and access into other countries. Japan is angry with Google and believes Google failed to obtain copyrights with the video clip-sharing websites which did not protect the rights of their citizens. Japan has elected Yahoo as their internet site. Yahoo Japan is a Japanese company and most of their employees are Japanese. Google is a foreign-owned company and not a part of Japan (YouTube, 2007). Google did not explore the dominant ideology of Japan before allowing YouTube to the Japanese public. YouTube is not a cultural universal technology according to Japan Society for Rights. Google’s vice president David Eun did meet with
Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our
The collection of private, commercially oriented organizations, ranging in size from sole proprietorships to large corporations is referred to as
This paper will focus on the many elements and dimensions of France and the affect it has on the business that takes place locally and internationally. There will be constant comparisons and contrasts between France and the United States of America taking place throughout this entire research article. I will focus on how the elements and dimensions of the culture separately are adapted by the locals and integrated into everyday life and business. I will also give insight on how to conduct business in France for other countries, mainly the United States, by talking about the countries imports and exports and
Walmart faced strong entrenched competition in Canada and Europe. In these developed countries, they couldn’t gain critical mass through internal growth, so they had to acquire companies that have been in the market already. They acquired Woolco, a money losing operation, applied many of the American business practices, and within a few years, the Canadian operations were successful. They have 317 stores, and they account for more than 35 percent of the Canadian discount and department store market. In Europe, Walmart entered Germany by acquiring the Wertkauf hypermarket chain in 1998 and entered the UK by acquiring the 229-store ASDA group. They the leader and are now losing ground to Tesco. A major problem for Walmart in the European market is overexpansion. Accompanied with the famous “Always low prices” approach, they met large resistance from the competition and regulators. Large price wars began because Walmart was accused of underselling the competition. They struggled to build a strong competitive base in German losing more than $1 billion. They were unable to create a competitive advantage, so they sold their operations to a competitor, Metro. They also faced problems in Korea, so
Walmart is known throughout the entire world as one of the most popular chain department stores. Actually, most have probably visited a Walmart store in the past week. Though Walmart stores seem to be a normal part of life the average person more than likely has little knowledge that pertains to Walmart’s success and business culture. This paper will guide one through the history of the organization, why Walmart is successful, what could threaten or open new opportunities, and how might they hold a competitive advantage.
Wal-Mart and other big box retailers are destroying the cultural landscape of America. As Ehrenreich states "wherever you look there is no alternative to the megascale corporate order, from which every form of local creativity and initiative has been abolished by distant home offices." Wal-Mart is a key player in the cultural homogenization of America. It is impossible to "think outside of the big box." Everywhere you go in America you find KFC, Home Depot, Best Buy, Circuit City, Burger King, etc...
The consequences of Walmart not working in Germany is that they had to lose a lot of profit because of the money they tried to keep investing on the branches that are in Germany but people weren’t able to grasp the fact that Walmart was in Germany, the retail stores of Germany had more to offer than that of Walmart. Walmart couldn’t live up to their quote that was relating to lower prices every single day. They weren’t even able to control their
One notable business failure of an American corporation in Germany was Wal-Mart, which was forced to entirely close down its operations despite its many international successes elsewhere. This was rooted in Wal-Mart's inability to understand German labor relations. German trade unions are very powerful, and worker protections are important. Initially, Wal-Mart resisted unionization and tried to keep wages low, but was unable to do so because of political pressure from German trade unions and employee refusal to tolerate such working conditions. "Germany service sector union Ver.di, the largest union in the world, filed a lawsuit against Wal-Mart for not releasing year-end figures that could be used to negotiate wages. This ultimately led brought
Wal-Mart was first opened in 1962 by Sam Walter as a retail store. It started out a five and dime store in Rogers, Arkansas and was called Walton’s. He opened this store with one goal in mind, to sale at the lowest prices possible, quality leadership and great customer services. He thought that his idea could change the retail industrial. Wal-Mart was built on a solid foundation that remains stable even after the death of Mr. Walton. Wal-Mart became the largest multinational retail store in America, with a grocery store and a pharmacy. There is a Wal-Mart in all fifty states and seventeen international states and has more than 2.3 million employees. This store
They lacked in cultural sensitivity or empathy i.e. the awareness of and honest caring for other cultures (Derskey & Christopher 2008). They therefore didn’t understand the culture and it cost them money and opportunities which lead to a 9.9 billion net loss and withdrawing from the country (Sang Hun 2006). Not enough strategic planning was undertaken in order to assess just what these demanding consumers required and they therefore weren’t a desirable shopping venue for the South Koreans. Even after 8 years of operation, Wal-Mart were still unable to fix the major problems the company faced. They were still not able to provide consumers with what they wanted and had no choice but to sell their subsidiary to their major competitor.
Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries.
The five weeks of the Cultural aspects of international business course have been a truly enriching life experience for me. I must admit that I was a little skeptical about the value proposition of the course as I thought this was going to be one of those purely theoretical pro-diversity lectures with no potential for practical application. However, the fact that Professor Lane co-authored the textbook intrigued me so much (I have never had a Professor who actually wrote the textbook for the course) that I decided to give it a chance and sign-up for the course.
The United States of America being the third largest country in the world with more than 315 million inhabitants, consists of multicultural societies with ethnically diverse population. Since there are a lot of foreigners, the US culture has evolved in such a way accepting and tolerating other foreign cultures. US is very much influenced by protestant work ethics according to which people believe in themselves and their efforts to attain the goal of self-actualization and success. The rich diversity in the culture brought by foreigners, prevailing values of protestant ethics, hard work etc. have helped US to emerge as a superpower in the past years. Nearly every religion had its impact on US culture in one way or the other. The
WalMart's initial international expansion has historically seen more failures than successes. Starting in Germany, WalMart pushed the boundaries of cultural norms by insisting on having large superstores that consolidated hundreds of product lines together, while also ignoring the local union laws regarding hourly work schedules (Christopherson, 2007). The German government and most importantly, customers, rejected the store as they preferred to have a series of smaller retailers to purchase from. When news of the hourly schedule conflicts with the German unions became widespread news throughout the country, WalMart was forced to sell the companies it had acquired as part of
YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.