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American Well Case Analysis

Decent Essays

Marketing I

Assignment 2

14th August 2012

AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW

From:
Group 1, Section B A Logesh (2012PGP001) Debraj Das (2012PGP101) Lopes Raoul Reginald (2012PGP187) Piyush Gulati (2012PGP253) Roshan Anand (2012PGP316)

AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW 1. Which of the new market opportunities do you see as the most promising? Various market opportunities available for American Well are : Hospitals – Installing an online case kiosk in emergency room will allow patients to consult physicians’ online while waiting to be seen. Moreover, the physicians would already have preliminary information about the ailment of the patient, improving the hospital’s overall efficiency. It would also help …show more content…

Health insurance offering online care can gain more by opening their physician network to non members. By offering a novel, affordable care services insurance company could build goodwill with their members.

Patients: Patients need affordable, convenient access to quality care in terms of place and time of service. Service that eliminates geographical restrictions and linking excess supply is needed. A patient can log on to system, indicate what type of doctor she would like to consult and get the choice of currently available doctors and can consult. There is no appointment, no specific place or time but service can be delivered from any place at any time. This paves the way for treating medical conditions early because of immediacy of receiving professional medical help. For patients this will lead to better health outcomes and for insurance company it will mean less cost.

Context Political environment: In 2009, the healthcare environment in US was volatile owing to the recession and the commitment towards health care reforms shown by President Obama. It looked like that Obama would become the first to go ahead with the plans in decades but no decision had been taken for the first 11 months he was in office. Therefore a lot of insurance companies had gone into spending freezes and it remained unclear. HIPAA - Users of the new IT

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