Marketing I
Assignment 2
14th August 2012
AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW
From:
Group 1, Section B A Logesh (2012PGP001) Debraj Das (2012PGP101) Lopes Raoul Reginald (2012PGP187) Piyush Gulati (2012PGP253) Roshan Anand (2012PGP316)
AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW 1. Which of the new market opportunities do you see as the most promising? Various market opportunities available for American Well are : Hospitals – Installing an online case kiosk in emergency room will allow patients to consult physicians’ online while waiting to be seen. Moreover, the physicians would already have preliminary information about the ailment of the patient, improving the hospital’s overall efficiency. It would also help
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Health insurance offering online care can gain more by opening their physician network to non members. By offering a novel, affordable care services insurance company could build goodwill with their members.
Patients: Patients need affordable, convenient access to quality care in terms of place and time of service. Service that eliminates geographical restrictions and linking excess supply is needed. A patient can log on to system, indicate what type of doctor she would like to consult and get the choice of currently available doctors and can consult. There is no appointment, no specific place or time but service can be delivered from any place at any time. This paves the way for treating medical conditions early because of immediacy of receiving professional medical help. For patients this will lead to better health outcomes and for insurance company it will mean less cost.
Context Political environment: In 2009, the healthcare environment in US was volatile owing to the recession and the commitment towards health care reforms shown by President Obama. It looked like that Obama would become the first to go ahead with the plans in decades but no decision had been taken for the first 11 months he was in office. Therefore a lot of insurance companies had gone into spending freezes and it remained unclear. HIPAA - Users of the new IT
US Congress created the Hipaa bill in 1996 because of public concern of how their private information was being used. It is the Health Insurance Portability and Accountability Act, which Congress created to protect confidentiality, privacy and security of patient information. It was also for health care documents to be passed electronically. Hipaa is a privacy rule, which gives patients control over their health information. Patients have to give permission any healthcare provider can disclose any information placed in the individual’s medical records. It helps limit protected health information (PHI) to minimize the chance of inappropriate disclosure. It establishes national-level standards that healthcare providers must comply with and strictly investigates compliance related issues while holding violators to civil or criminal penalties if they violate the privacy of a person’s PHI. Hipaa also has boundaries for using and disclosing health records by covered entities; a healthcare provider, health plan, and healthcare clearinghouse. It also supports the cause of disclosing PHI without a person’s consent for individual healthcare needs, public benefit and national interests. The portability part of Hipaa guarantees patients health insurance to employees after losing a job, making sure health insurance providers can’t discriminate against people because of health status or pre-existing condition, and keeps their files safe while being sent electronically. The Privacy
The Health Insurance Portability and Accountability (HIPAA) is a national act that was signed into law by President Bill Clinton. The Act was meant to establish standards that are to be applied nationally in dealing with the medical records and also other personal health care information by all the stakeholders. The rule calls for proper care in disseminating medical health information and sets minimum requirements that must be adhered to before the documents can be transmitted. It also set the scope of information that can be distributed without prior authorization by the patient. This rule gives the patient power to access medical information and allow them even to make copies as per their needs. HIPAA facilitates health
With a specific end goal to hold fast to the HIPAA law strategies must be executed by medical facility chairmen for all healthcare workforce and offices to take after as required by law. In light of all the new advances in innovation alongside patient(s) winding up increasingly included with their wellbeing and treatment, HIPAA made ready for everybody to feel secure while giving and getting care. HIPAA law and strategy are of second nature to each other since it assigns a vast number of data, for example, medicinal records, individual data, and healthcare plans.
When HIPAA became enacted in 1996, they set standards for how electronic billing should be handled within covered entities (a covered entity as we should all know are health plans,
In 1996, the HIPPA act was passed. Health Insurance Portability and Accountability Act (HIPAA), which was directed to improve the areas in the health field. For instance, lowering the number of errors and mistreatment, for individuals to have the access to transfer health coverage according to their present situation, and most importantly it monitors security and confidentiality information to ensure its being controlled in an accurate manner. This act gives congress ability to govern financial matter such as, federal level funding processes pertaining to different health documentation. Providing quality care while protecting patient’s information is a priority controlled under HIPAA, which accepts collaboration with all state and federal
Health Insurance Portability and Accountability Act (HIPAA) was passed in 1996 to set a national standard to protect medical records and other personal health information. The primary goal of HIPAA is to make it easier for people to keep health insurance, protect the confidentiality and security of healthcare information and help the healthcare industry control administrative cost.
Health Insurance Portability and Accountability Act or HIPAA is a statute endorsed by the U.S. Congress in 1996. It offers protections for many American workers which improves portability and continuity of health insurance coverage. The seven titles of the final law are Title I - Health care Access , Portability, Title II - Preventing Health Care Fraud and Abuse; administrative simplification; Medical Liability Reform; Title III – Tax-related Health Provisions; Title IV – Application and
In March of 2010 the Patient Protection and Affordable Care Act was passed. “Without the ACA, the number of uninsured would be 56 million (Congressional Budget Office 2012)”, according to Shi &Singh (2015). The purpose of passing this particular act was to
In 1996, Congress passed the Health Insurance Portability and Accountability Act, also known as “HIPAA.” HIPAA establishes national standards to protect individuals’ medical records and other personal
While many people supported HIPAA, there were some people and organizations that did not support HIPAA. In the beginning, the health care industry was against HIPAA and did not approve of the rules set by HIPAA. “Health care providers, health care organizations, and, to some extent, health plans thought of the proposed HIPAA rules as just another federal mandate that would cost the industry billions of dollars to implement and monitor” (Bowers, n.d.). The health care industry is still having issues with HIPAA rules and regulations but more organizations are coming to terms with HIPAA and focusing on the positive aspects that HIPAA provides instead of focusing on negative issues. Even though it can be hard for some organizations to understand HIPAA, they are researching it and coming to terms on how to handle HIPAA in order to better serve their patients.
The Health Insurance Portability and Accountability Act also known as HIPAA was first signed into law on the federal level in 1996. Since it was signed into law it has had a huge effect on patient’s privacy, healthcare workers and even insurance company’s. “HIPAA is intended to improve efficiency throughout health care and requires that health care providers adhere to standardized national privacy and confidentiality protections.” (OMA p .236). It’s an invaluable tool that has created a standard of compliance across the healthcare field.
Increased public demand to access health information and growth of consumerism in health care industry are two important reasons form increasing attention to Personal Health Records (PHRs) in the recent years. Surveys show that a considerable number of people want to have access to their health information. In one survey, 60 percent of respondents wanted physicians to provide online access to medical records and test results, and online appointment scheduling; 1 in 4 said they would pay more for the service.
The future trends in health care are limitless. From using applications that perform EKG’s to robot-assisted surgery, the rapid expansion of technology applications in health care is astounding. Advancing technology also pushes the boundaries of health care in its ability to integrate health care information. The integration of health care information is critical to the effective, efficient delivery of quality care in a now fragmented health care system. This paper will assess how the internet or any new forms of electronic communication can be used as an external delivery source of communicating patient-specific information, address the impact of distance delivery on health care, how these communication issues impact health care today and
The healthcare is supporting the goals of public through various strategies. Firstly, the healthcare is dedicated to provide care to patients whenever they need it and in many forms, not just face-to-face visits. This means that the healthcare is now responsive at all times, and it is providing healthcare over the internet, by telephone, and by other means in addition to in-person visits. The healthcare has also customized its services depending on the customer needs and values which have enabled it to meet the most common types of needs and at the same time having the capability to respond to individual patient choices and preferences. It has also made it easier for patients to receive necessary information and opportunity to exercise the degree of control they choose over healthcare decisions that affect them. This system has now been able to accommodate differences in patient preferences and encourage shared decision making. This information is also made available to patients’ families which enable them to make informed decisions when selecting a health plan, hospital, or clinical practice, or when choosing among alternative treatments.
ONLINE CARE AND ITS POTENTIAL Communication : The Interaction between the Doctor and Patient can be immensely improved , where the patient can provide their feedback , acknowledgment and condition via email instead of scheduling new appointment Choice of Doctors: The Patients can choose which doctors want to be seen there by giving them an option to pick doctors of their choice based on their experience and reviews Second Opinion: The patient can take an immediate second opinion if in case of doubt. There by eliminating ones cynicism about their illness Social Stigma: The concept of Social stigma is completely removed as customer can have privacy as he can book the appointment meet the doctor from