An Analysis of 7-Eleven’s Strategic Business and Information Systems Needs.

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999. Today, 7-Eleven is the undisputed leader in convenience retailing with more than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003 .

Trader Joe 's sells gourmet foods to its customers with a low cost business model, which may seem very difficult to maintain, due to the rising costs in the international markets and the United States. However, with Trader Joe 's long term experience in operations and limited variety of products, this enables the company to reduce costs and transfer those savings to their customers. Furthermore, Trader Joe’s has a very efficient management process that allows keeping the product costs down to keep their customers satisfied. The management process is very significant for Trader Joe 's in which they have planned marvelously to carry certain products which is obtained at a discounted price from their suppliers. Additionally, Trader Joe’s keep costs down to a minimum by choosing non-prime store locations. For

The competitive environment that Hi-Value is in right now also effects their decision of EDLP. The demand in this supermarket industry is elastic, with multiple opportunities for competitors to steal market share. Exhibit 5 shows how $100 is spent in Centralia supermarkets: 49.67% perishables, 30.95% food grocery, and 19.38% on miscellaneous (health care, general merchandise, etc.). Also, who shops where effects the effectiveness of pricing; the median age of the Centralia population was 35 years; the median household income was $36,000; and 80% of residents had a high school education or more. Will these customers want another “cheap” supermarket? Exhibit 7 says yes (with the exception of meat quality and price). Hi-Value is considered reasonable with price, and quality produce/meat, overall variety of foods (Exhibit 6). Therefore, products must be consistently available and reasonable customer service is expected.

This research paper exhibits Trader Joe’s unique business strategy in the management skills that has built a chain of grocery markets, and the understanding of Trader Joe’s business model in planning, organizing, leading, and controlling. According to the MGMT8 textbook “planning is determining organizational goals and means for achieving them, organizing is creating structures and work systems, leading is inspiring and motivating people to work hard to achieve goals, and controlling is monitoring progress toward goal achievement and take corrective action when needed” (Williams, 2016, pp. 4-6). Trader Joe’s demonstrate the importance of the management process in planning, organizing, leading, and controlling in many different ways. According to Forbes article “Trader Joe’s stands out from all the rest of the grocery business because they have proven how cultural awareness can cultivate business growth, and a grass-roots marketing niche that draws viral consumer activity” (Llopis, 2011).  Trader Joe’s is a private and a diverse company, and their approach and attitude are deeply embedded in the roots of the business model such as, product packaging, product selection, vendors, business layout, employees, and management.  In addition, Trader Joe’s business model is to listen and to carefully respond to the needs of those they serve, and they encourage feedback from consumers such as, completing a simple response card that is available in every store.  Trader

Establishments can try to deliver a competitive advantage by ensuring quality service and reducing customer wait time.

The purpose of this paper is to discuss Case #6 in the student text regarding The Grand General Store.

It also makes customers aware that the stores have the same products wherever they go. (http://corp.7-eleven.com) This is one of the good parts; every store one goes to has the same interior and exterior, and promotions. They set the register by the store entrance so they can welcome their customers that promote great customer service. 7-Eleven has always founds ways to satisfy customer needs, because the one thing that is unique about the company is it is one of the best at customer service. When a customer enters the store, they expect a fast, friendly service. In to meet customer’s expectations the employees who work at the store or corporation; 7-Eleven introduced CDC, which means Combined distribution Centers to help manage the flow of products, that are in the store. (http://corp.7-eleven.com) They have also started using DSD, which is Door Store Delivery. (http://corp.7-eleven.com)This helps distributing the delivery of the products to the store. DSD gives better information on deliveries and a better control on supply chain. Another system that is useful is POS, which stands for Point of Profit Sales. (http://corp.7-eleven.com) The franchisees and the field consultant use theses to have a better understanding on which products need improvement and the product cycle. It also helps them with the order process of the product

|Strategies, Policies |service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight |

The economic logic of RPM is to redirect retailers’ competitive activities from prices to customer service. Factors such as price, quality, design and customer service on the part of retailers affect the demand for differentiated consumer goods. Therefore, by assuring resellers that they will not face discount price competition from other resellers of the same brand, minimum RPM agreements encourage retailers to invest in services or promotional efforts to sell that brand against competing brands. So although RPM may diminish intra-brand price competition among retailers selling the same brand, Grimes argues that it compensates for this by enhancing inter-brand competition between retailers as a result of the increase in intra-brand service competition . Affirming this theory, the Supreme Court recognized in Continental TV that, “when inter-brand competition exists…..., it provides a significant check on the exploitation of inter-brand market power because of the ability of consumers to substitute a different brand of the same product” . Mathewson and Winter suggest that increased consumer demand due to enhanced retail services , elicited through a protected retail margin, will more than offset a negative impact on demand of a higher retail price. Thus, RPM allows manufacturer to influence the supply of retail service by controlling its retailers’ margins, thereby using retail service as an instrument of inter-brand competition. This

* Even keel of supply and demand keeps the company moving forward, largely due to fair, competitive pricing that negates negative economic factors

Format EXECUTIVE SUMMARY 1. Brief Description of the Project 2. Brief Profile of the Entrepreneur Section I MARKETING PLAN 1.1 Description of the Product 1.2 Comparison of the Product with Its Competitors 1.3 Location 1.4 Market Area 1.5 Main Customers 1.6 Total Demand 1.7 Market Share 1.8 Selling Price 1.9 Sales Forecast 1.10 Promotional Measures 1.11 Marketing Strategy 1.12 Marketing Budget Section 2 PRODUCTION PLAN 2.1 Production Process 2.2 Fixed Capital 2.3 Life of Fixed Capital 2.4 Maintenance and Repairs 2.5 Sources of Equipment 2.6 Planned Capacity 2.7 Future Capacity 2.8 Terms and Conditions of Purchase of Equipment 3. Projects Contributions to the Economy 2.9 Factory Location and Layout 2.10 Raw Materials 2.11 Cost of

Distribution – to make certain they are getting the latest most innovative products to customers quickly

A major element of 7-11’s success is its focus on convenience. By staying open 24 hours a day and offering quick and easy pre-made food items, customers are able to make a speedy stop at the store at any point during the day. 7-11 continues to add to its selection of food items to better compete with fast food restaurants and other

It definition of information technology, its use purpose, scope, and different levels have different interpretations. Information technology contains communications, computer language, electronic technology optical fiber technology. It also may affect computer and its interaction with people, machines, and people appropriate social, economic and culture unite things.