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Analyse Theories, Principles And Models Of Communication

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2.1: ANALYSE THEORIES, PRINCIPLES AND MODELS OF COMMUNICATION
What is communication theory?
The communication theory was proposed by S.F Scudder in the year 1980. It states that all living beings existing on the planet communicate although the way of communication is different. The universal law of the communication theory says that all living things, whether they’re plants, animals or human beings, communicate through sound, speech, visible changes, body movements, gestures or in the best way possible to make others aware of their thoughts, feelings, problems, happiness or any other information. (Merton, R.K. 2001)
Like human beings, animals also communicate among themselves through gestures and body movements. Monkeys always carry their …show more content…

Having a single list of tasks, and a list of those responsible for these tasks can also be a useful resource within a project.
3). Anticipate time spent on communication
‘...collaboration is inherently more time-consuming – and hence resource-consuming and costly – than non-collaboration activities.’ (Huxham, 1996)
4). Formal vs Informal
Communication strategies may be more informal in small teams of researchers that have built up trust. The level of formality/informality needs to be identified. It is still vital to keep written records of agreements and plans for work, however. In new or large groups, communication must be frequent and structured.
5). Agree how decisions will be reached
It is important to agree and commit to a strategy for communicating as a project team. Consider options. Having a communication strategy that people haven’t had an opportunity to agree on, or who aren’t aware of, will mean that communication won’t be effective.
6). Ensure people commit to communication
Not communicating is the surest way to undermine trust. If communication is failing, address the issues quickly and either find alternatives or emphasize the need to communicate. The need to answer e-mails promptly and attend meetings need to be established in consortium agreements and actions taken on failure to comply need to be identified. Review the communication strategies after key stages; identify the best

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