Drake Audience

Decent Essays

The colorful ambiance of a “Super Bowl 50” commercial emerges, highlighting a vivid yellow box. Inside, an individual - clad in a gray cable-knit turtleneck, gray sweatpants, and combat boots - frolicks to the accompaniment of a subtle drumbeat. Shortly afterward, the word “Drake” appears in white text as individual chants the opening lyrics to a ballad familiar among many: “You used to call me on my cell phone” (“50”). The song deactivates when a male voice bellows, “Cut, cut!” (“50”). The setting of a music video is depicted, and three individuals approach the yellow box, confronting hip-hop icon Drake in regard to altering the lyrics of his song, “Hotline Bling.” These alterations focus upon mocking a wide array of concealed fees or conditions …show more content…

The woman then advocates the portion of the song where Drake mentions “going places where you don’t belong”, and mentioning that “Mexico and Canada are not included” (“50”). This claim suggests that T-Mobile’s competitors do not possess the ability to guarantee out-of-state phone calls. The directors and Drake share a brief laugh, and a bearded director with glasses suggests that Drake may consider ululating how “streaming music will incur data charges”, as well as refraining from the claim that “you got exactly what you asked for, because we never give them what they ask for” (50). These three substitutions brandished within “T-Mobile: Restricted Bling” appeals to its audience in terms of rationale and reasoning, especially if the individual brandishes commitment to a company other than T-Mobile. The lack of independence attributed to upgrading a cellular device, conducting phone calls outside of the United States, and freely streaming music weaken the stances of T-Mobile’s competitors. The superiority of T-Mobile is strengthened through the incentives contrasted within this particular advertisement. Programs such as the “JUMP!” program allows the patron to upgrade their cell phone up to three times annually, at no cost (“T-Mobile Customer Support”). T-Mobile also allows its users to stream music from popular applications, such as Spotify and Pandora (“T-Mobile Offers”). The element of ethos exploited in “T-Mobile: Restricted Bling” influences the audience to reconsider their cellular carrier, for “wireless carriers ruin everything”

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