Analysis Of Fraser Foods 's Objectives

The Australian Dairy Industry in general, remains to be one of the most important rural industries in Australia. In fact, the Australian Dairy Industry is a well-established industry in the nation (Dairy Australia n.d.). Murray Goulbur-Devondale holds a strong position within the Australian Dairy Industry due to the company’s ability to commit to promoting sustainable practices towards their environment, society and resources. Murray Goulburn-Devondale is committed to providing high quality dairy products to customers and to become the leader in dairy foods through “excellence and innovation” (Devondale Murray Goulburn 2014). The company’s branding position in the market has been improving and expanding to grow towards creating a strong global presence. To justify, Devondale Murray Goulburn (2014) acclaimed that the company has been ensuring to take necessary actions to improve environmental performance in order to reduce environmental impact and wastes to the area at which it operates. Furthermore, Murray Goulburn-Devondale has been working closely with their customers through research and development for the purpose of ensuring that the company is meeting the needs of the public. All these operations and research emphasize that Devondale makes to itself a stable and an effective position in the Australian dairy industry (Devondale Murray Goulburn 2014).

Whole Food’s belief is treat an employee well and watch your profits soar. Whole Food’s belief

Loblaw Companies is one of the largest food retailers in Canada, owning well maintained brands such as NoFrills, Real Canadian Superstore, and Shoppers Drug Mart. With its focus of fresh produce, real Canadian pork, and low prices on other instore food products, Loblaw’s had created well-established branding for themselves in the local communities. However, in the past few years, Loblaw’s Companies have faced an ever-growing competitive market, with other retail competitors such as Walmart, Costco, and Drugstores expanding in the food retail industry. It is sourced

There are a few changes in the social environment that created challenges for Bob’s Supermarket. The introduction of high powered competition and the recession had a negative impact on the grocery store. Customers were more likely to eat lower cost meals at home vs at restaurants however, “Consumers favored stores that were known for deep-discounts,” (Parnell, 2014, p. 403). The new stores caused commoditization of products offered by the store because of the extremely lower prices. Consumers were really looking for lower prices during the recession (Parnell, 2014).

The second force that I will use to analyze the Trader Joe’s company is the “the rivalry among established competitors”. Factors to consider when looking at the rivalries in the industry are industry demand, cost conditions, and exit barriers. Trader Joe’s competitors include The Kroger Co., Whole Foods Market, and Safewat Inc., and all super markets in general (Llopis, 2011). With that said, there seems to be a high demand for what Trader Joe’s offers, private labels. This means that the intensity in the industry is less compared to an industry with a flat demand. Trader Joe’s does not have to fight hard to sell their products because of the service they have created. Trader Joe’s brand can be considered “diversity on steroids” which has somewhat of a cult following among consumers (Llopis, 2011). Consumers that want unique experiences with their food are able to do exactly that at

Changes in the economic environment caused changes in the social environment for consumers. Bob’s supermarket was hit especially hard by these changes “Some organizations in an industry are hit harder by economic forces than others,” (Parnell, 2014, p.63). The company tried to keep cost low with low wages, no advertising, and diy construction projects while offering differentiators like in store butchers and ready to eat combos. Bob’s Supermarket low cost differentiated strategic approach took a hit during times when consumers were looking to find deals. This caused problems for the company because they have already maxed out their potential to cut cost through efficiency, employee pay, and frugality. They were even getting charged more

Another macro concern is the rise of more vegans. Since, everyone is on this new health conscious diet, more of the population have become vegan, and do not consume meats, poultry, or eggs. This has a drastic impact on the company’s profit because if less people are consuming non-vegan dishes, then that means their money is going towards vegan “health geared” franchises.

One of Whole Foods main strategic issues is how it should sustain positive growth in sales. Sales growth in 2008 was 0.8%, compared to sales growth increase of 8.2% in 2007. However, much of these low sales growth figures were at the former Wild Oats stores rather than the stores that Whole Foods Opened. This is definitely a strategic issue because Whole Foods’ current strategic model is not showing positive sales growth. From $203 million in 2006, it fell to

At this rate, food prices for a few key ingredients have increased significantly over the year 2015 and are likely to go higher in 2016. Having said that, bad weather, and the mandatory animal welfare criteria that goes with their Food with Integrity focus also contribute to the change in price and availability of ingredients. All of this could eventually affect the menu offers, and may adversely affect

Constant technological advances are required to maintain competitive advantage. New and better products are necessary to differentiate

Gap in the market - competitors as of yet do not offer the same level of locally sourced products.

The company has experienced steady growth since its inception in 1950 the company faced intense competition in the 1990's, the effect of which it sought to offset by tailoring its merchandise to suit customer’s preference at each store location, stepping up its advertising program, remodeling some stores and expanding others and broadening the scope of its product lines too include gourmet food and gift ware.

I think the main challenge for small farmers using food hubs in the lower mainland is that without exporting, earning enough to sustain their operations and families is much more difficult. Canada exports more than half of our farmed products, and costs of exporting large distances (eg. Overseas) are cheaper than costs of delivering food locally. This causes increased prices that consumers may not want to pay when an imported product is available at a lower price in a large retailer.

By knowing where the fresh produce was sourced and sometimes being able to talk to the farmers directly really widened my knowledge of locally grown produce. By going to the markets, local farmer’s shops and factories I lowered the food miles and lowered the carbon emissions drastically compared to using produce from a major provider.

Environmental issues within the food wrapping market are forcing Reynolds to change its marketing strategy. There has been a 50% increase in promotional spending in the last 10 years and product margins continue to decrease. Making brand awareness, brand loyalty, and price are the most competitive factors. Reynolds ranks high in awareness and loyalty, but sine it has the highest price in the market competing on price would be counterproductive.