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Analysis Of Ratio Analysis On Bata

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INTRODUCTION – FINANCIAL RATIO ANALYSIS OF TWO CONSUMER DURABLES COMPANIES. CONSUMER DURABLES (FOOTWEAR INDUSTRY) 1. BATA INDIA. 2. PARAGON FOOTWEAR. I LOVE MY SHOES. Bata is the one of the trusted footwear brands in India. Bata footwear is well known for its durability and affordable price. The founder of Bata is Tomas Bata in 1894 in Austria-Hungary Bata includes various brands like Bata Comfit, Ambassador, North Star, Weinbrenner, Marie Claire, SunDrops, Safari, Power, Toughees and Bata industrials. Bata established its shoe factory in India near Kolkata, the city was well known by the name “Batanagar”. Bata became well-known brand for the Indians over the years. …show more content…

Operating profit for Bata is 50.08 for 2013 which is far greater compared to Paragon i.e. 12.31. Both the companies have gradual increase in their operating profit from 2011 to 2013. It indirectly shows the efficiency of the company. It shows that core business of the company is more profitable when the operating profit is high. The ratios clearly show that Bata is more profitable company compared to paragon at Bata is a world leader footwear company. 4) Operating profit margin: It is also called as margin ratio which is calculated as companies operating income to the sales revenue. Operating income is earnings before income and taxes. Profitability and cost control are the main components related to operating profit margin. Bata is having 15.58 operating profit margin in 2013, while Paragon’s operating profit margin 57.03. Paragon has done a very good job by introducing variety of affordable and durable footwear products as its operating profit margin is increased by 12% from 2011 to 2013. Bata has maintained OPM throughout the

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