Essay On Bata India

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

At present Bata have become a leading manufacturer and retailer of quality footwear under four regional commercial market units. They are able to

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

1~ Even if the indias change in looks, in the hearts they are still savages

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

1 I chose to read this book because I like ww2 and science which both are involved in this. The title also sounds interesting to me.

In Alexie’s essay “Indian Education”, he talks about “hearing voices from the girls’ bathroom, nervous whispers of anorexia and bulimia” which rings so clear to me. I know he sees it at self-pity due to his upbringing and starvation not being a choice, but I also see it as a way to gain some sort of control in the midst of complete chaos. I understand his thoughts about it and why he says, “there is more than one way to starve.” So many families starve by unfair circumstances which saddens my heart, but some of us starve ourselves for other unfortunate reasons. In my experience, I could not control what was going on around me and this was a way to gain some type of grasp on something in my life. Another reason for choosing to starve myself was being made fun of for not being a stick figure like everyone else. Regardless of what the reasons may be, it can be devastating to the mind until we fight our way back to some type of normalcy.

In conclusion to this report, from my point of view it is not reasonable for Nike to expand in India as there are a lot of challenges they would have to face which is a big risk for the

Is there Indian in your family? Do you know their history? Well, let me take the time to tell you a part of their history. An event in the year of 1874-75, Indian's in the southern plains were asked to be put into reservations so that the government could have the land that the tribes had. There were four tribes during that time that fought the U.S Army for their land. The four tribes were: the Comanches, the Kiowas, the Southern Cheyennes and the Arapahos. To this day all Indian tribes are on reservations. The battle can be broken down into 5 subtopics: who, what, when, where, and why.

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Sports footwear and apparel expected will growth in future as customers cannot substitute these products. However, ASICS have to implement or produce with more high technology product to enhance

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

The first factor identified by the team is the issues related to advertisement. In part of advertisement, Bata does not have promote much by using advertisement, because Bata was mainly emphasize in providing sale in their customers. In a marketplace, as a retailer to increase their profit and company growth within the marketing channel. Here are some way to advertise products by Bata, such as tag-line, specialized shoe, consumer promotion, and opening new store. About tag-line, which means Bata designated of the individual product as the key components of advertising