In 1973, Ray Anderson founded Interface Inc., with the help of Carpets International Plc. (CI), when his former carpet employer decided to pass on the strategic opportunity involving flexible floorcoverings for modern offices and companies. In 1994, Mr. Anderson shifted the company’s strategy with the hope to redirect industrial practices to focus on sustainability while continuing to be a profitable business. This initiative was started with “Mission Zero.”
“Mission Zero” was a challenge as well as a goal set forth by founder Ray Anderson to have Interface, Inc. be at net-zero environmental impact by 2020. Since then this mission has been modified to “becoming restorative through the power of influence.” With this mission in mind,
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for various portions of the business. Interface Inc. is a carpet company, and although they built InterfaceRAISE based on the successes they had in changing their company to a sustainable and environmentally friendly business in a petroleum based industry, they don’t allow much growth outside of helping the manufacturing industry.
As mentioned before, InterfaceRAISE utilizes the successes and failures of Interface’s path to sustainability as examples to help consult other companies on their path to sustainability. In addition, they only have one part-time employee and three full-time employees in this division to build it to the $5 million business in five years. They could tap 20 “peer experts” from other divisions of Interface; however, these experts can only speak to Interface’s experiences with sustainability. Interface’s experience, although valuable, is traditionally only useful when consulting with other manufacturing companies.
This leads to the second main problem: who is the target market? The middle-market approach casts a wide net into company size and industries. Is there, or was there, a plan of who to start helping first? The manufacturing industry is very large and most likely where they started when approaching the sustainability consulting, but where do they want to go from there? In the case it mentioned that “InterfaceRAISE’s customers ranged in size from $30 million to $400 billion in revenues, and hailed from a wide
There are several obstacles for manufacturers attempting to employ changes in their processes for more sustainable practices. One problem that manufacturers will run into is the lack of direction. Knowing that change is needed is the easy part of reaching sustainability. Knowing what changes to make is a much more complicated challenge. The idea of sustainability is discussed often, yet broad scope ideas are traded without specific details and applications. Team B Consultants Inc. (TBCI), is the
In 1992, the Rio Earth Summit declared “The right to development must be fulfilled so as to equitably meet developmental and environmental needs of present and future generations” and in order to create sustainable development the mindset of the individual would need to be changed (Jick & Peiperl, p. 473). When organizations are open to new ideas and welcome transformation it enables them to meet the demands of the current and future environment, (Abbas, 2014). Thus, in 1998, before the merger of PwC and Coopers and Lybrand an opportunity was given to two alums of AIESEC, Middelburg and Shaw to deliver the following initiatives.
The Carpet Butler is a carpet cleaning service company that is located in Walnut Creek, California. The Carpet Butler is serving the Bay Area. The service areas they cover include Los Gatos, Monte Sereno, Campbell, San Jose, Morgan Hill, Cupertino, Saratoga, Santa Clara, Sunnyvale, Mountain View, and Los Altos. The Carpet Butler was founded in 2012. The services they provide for their customers include carpet cleaning, upholstery cleaning, area rug cleaning, pet urine spot removal, spot stain removal, and carpet protector. The Carpet Butler utilizes a state-of-the-art truck mounted carpet and upholstery cleaning equipment. Lynn, their technician is certified in carpet, upholstery, and area rug cleaning. Lynn is passionate with her job and
I decided to do my research at Lowe’s Home and Improvement. Lowe’s Home and Improvement is a hardware store that sales everything from your basic household appliances to minor cleaning supplies. Lowe’s believes that in order to maintain great customer service they feel that they must follow these simple rules: Provide customers with environmentally-responsible products, packaging and services at everyday low prices, educate and engage employees, customers and others on the importance of conserving resources, reducing waste and recycling, review and communicate progress made toward achieving established goals and objectives, and to engage on public policy issues related to sustainability. In this report I will discuss how I observed two
|[pic] |Syllabus | | |School of Business | | |MGT/360 Version 1 | | |Green and Sustainable Enterprise Management | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides an overview of
To a regular person, the global concern about ‘going green’ might appear as a result of speculation from nervous politicians and alarmed citizens. But the reality is totally different. In recent years, businesses have gained much knowledge about the impact of their activities on environment and in turns their customers. Businesses are successively venturing to earn greater revenues. In this process, they are trying out every best possibility to entice their contributors- from customers to investors. Regardless to say, stakeholders these days are more socially responsible than ever. So to keep up to their expectations, businesses are also trying to expand or limit their activities to save the environment- from doing relentless research on lowering waste to lean management and even trying out various eco-friendly activities. Despite of all these, the ultimate question remains unanswered if it is financially beneficial to adapt those initiatives that is going to serve the
| AbstractAn analysis of GE's sustainability efforts and missteps, from the years in which the company was under the leadership of Jack Welch to ongoing activities today.
IWiT’s initiatives to expose the tech hub that has relocated to Indianapolis has brought awareness to the environmental
Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.
The initiative involves an increased use of teleconferencing in attempts to reduce the use of gas associated with air travel (BMO Financial Group, n.d., Sustainable Transport, para. 2). The company is also encouraging more fuel efficient cars for employees, encouraging public transit, and making carpooling easier among coworkers (BMO Financial Group, n.d., Sustainable Transport, para. 2). The perceived cost of equipment, such as a more fuel efficient fleet of vehicles for employees could possibly get in the way of the initiative flourishing. The main stakeholders affected by a switch to more sustainable transportation are managers, owners, shareholders, communities, and employees. It is important for managers to enforce a more environmentally friendly outlook, or else the initiative could remain only a goal and would not contribute to the evolution into corporate culture.
The case has interest learning point of how environmental factors can trigger dramatic innovation in the mature industries and its impact on new type of competitive advantages. To start off, Tennant is a company that holds history of more than one-hundred years in selling equipment for floor-cleaning business. However, Chris Killingstad made radical changes in the company’s value proposition. Broadened value proposition includes safety, health and environmental values. In other words, traditional value only accounted for tangible outcomes, but they have broadened their value spectrum to engage in holistic value creation with intangible outcomes.
Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of
Sustainability is defined as the ability to endure.(1) Though the idea of sustainability can be applied to most anything from a sustainable ecosystem that has survived thousands of years to a sustainable workplace that uses green technologies. Paul Hawken captured today’s connotation of sustainability in saying “Sustainability is about stabilizing the currently disruptive relationship between earth’s two most complex systems—human culture and the living world.” (2) There are countless ways to live, work, and produce sustainably. Sustainability not only needs to be practiced by citizens, but businesses need to join the green movement as well. Without creating, following, and enforcing green policies, negative effects will be evident and innumerable
The many benefits of social responsibility to an enterprise include the ability to transform their diverse processes and systems so they deliver the greatest value to the environment while reducing costs and emissions, in addition to streamlining new product development and introduction strategies. An added benefit of pursuing social responsibility is the ability to unify the entire value chain of an enterprise to the goals of reducing carbon footprint, increasing efficiencies that also reduce the impact of production and service operations on the environment, while also increasing supply chain compliance to government requirements (Schnietz, Epstein, 2005). There are also the many benefits to reverse logistics operations and the dramatic reduction in supply chain costs over the long-term (Bartol, Tein, Matthews , Sharma & Scott-Ladd, 2010). When all the benefits of social responsibility are taken together, it is common to see entire comp[anise changed in the process, as Hewlett-Packard has been able to achieve for example with their many sustainability and Design for Environment (DfE) initiatives (Foote, Gaffney, Evans, 2010). HP has struggled in strategic decision-making yet their greatest accomplishments this century continue to be in their sustainability, DfE and corporate social responsibility programs that include funding for local start-ups throughout the Bay Area to benefit from their expertise and
Joseph Schumpeter has highlighted the capacity of entrepreneurs to change the dynamics of business world. Sustainable development of a business is basically considered as a matter of corporate sustainability; however, this misconception is changing with new innovative entrepreneurs. The innovative individual entrepreneurs grab the opportunity available in the current business prospects to achieve the sustainable business through new ideas and techniques. One of such successful sustainable entrepreneurs is Mr. Ray Anderson, the founder of Interface, which has been discussed in this case study.