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Analysis Of The Book ' Gladwell '

Decent Essays

Maddy Rigby
Smith
AP English III
30 November 2014
In his previous book, Malcolm Gladwell coined the phrase ‘tipping point’, meaning the moment when an idea or concept suddenly becomes popular within the general populace, and in his following book, he gives us the term Outliers which means something that lies outside of the normal or the expected. In his book Blink, Gladwell provides us with two more phrases; thin-slicing and blink. To ‘blink’ is to act without thinking, working on split second decisions to make choices. Thin-slicing is using the small amount of information that is known to come to a conclusion without further searching for more information. According to Gladwell, snap judgements often provide better decisions than well informed, over-analysed ones, which is ironic in our generation of information overload. The book, in the way that Gladwell’s books tend to do, opens with an anecdote, this one opening much like a detective novel, talking extensively about the discovery of a statue and about the group of analysers that were initially fooled by it, coming to believe that it had shown to be genuine after much study. After their extensive studying, they were sure in their deduction, but another group came into the picture soon after and looked at it - or ‘blinked’ - and declared it a fake and a forgery and ended up being right. Gladwell provides a series of questions following his anecdote - is overanalyzing incorrect? Does blinking always provide the correct

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