The Tipping Point
Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.
To start with, Gladwell uses ethos, an appeal to ethics, as a device to effectively explain how
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Additionally, Gladwell uses the emotional appeal of pathos to effectively prove his theories about societal patterns and trends. In his writing, the first person point of view is used, making the words feel more personal and connected to the conversation. For example, Gladwell says “Synchrony has even been found in the interactions of humans and apes. It’s part of the way we are hardwired” (83) and “...we’re deceiving ourselves about the real causes of human behavior” (Gladwell 158). The usage of pronouns such as “we” and “our” allows the reader to feel involved in the writing, rather than just merely scanning through Gladwell’s analysis. Another example of emotional appeal is when Gladwell describes the teen smoking epidemic through the stickiness factor theory, which involves the level of effectiveness of an idea or product to remain “stuck” in the mind of the viewer or consumer. Gladwell states that “The problem -- the fact that has turned smoking into public health enemy number one -- is that many of those teenagers end up continuing their cigarette experiment until they get hooked. The smoking experience is so memorable and powerful for some people that they cannot stop smoking. The habit sticks” (Gladwell 233). Using strong words such as “enemy” paints a dark picture of the epidemic, making the reader fear for the teens who are
As Gladwell conducts his argument, he writes with confidence and authority, which expresses his passion and knowledge about the subject. Gladwell’s poise throughout the essay, combined with his resume, establishes his credibility and constructs a rhetorically effective argument. Being a best-selling author as well as a professional
Meanwhile, ethos allow the reader to view the author as a trustworthy source and builds the author's credibility. An author can do this in a number of different ways, such as using other credible sources to their advantage or by building common ground with the reader. It is especially important for Gladwell’s audience to trust him, as he is trying to convince them that what they believe about success is wrong.
Gladwell’s use of ethos through word choice and tone throughout the five-page case in Outliers is concerned and disappointed as if in this example he is upset that his thesis is holding true. He is displaying himself as an equal to the audience, just as sad and frustrated throughout the disappointing Langan case, “That was the lesson Langan learned from his childhood: distrust authority and be independent,” (110). The pathos employed by emotional influence is strong throughout the entire discouraging case because the audience views the great potential of Langan, lost due to a lacking background. Gladwell uses short phrases to be direct with the issue which forces his audience to ponder on the information, “He’d had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone,” (115). The mental image of Langan having to persevere in harsh conditions with Gladwell’s thesis of success against him, makes the audience feel for him. Furthermore, it u9nfortunately persuades the reader that if the super genius, Chris Langan, cannot succeed because of his lacking background, then Gladwell’s thesis that success is based on factors
First, Gladwell effectively appeals to logos. Gladwell appeals to logic through statistics. In the opening paragraph, Gladwell cites statistics by James Flynn: “But if you took out the recalibration, Flynn found, I.Q.
Throughout Gladwell’s text he uses many paradigms. The first paradigm that he uses is in the introduction of the book. Gladwell begins by using a small town in Pennsylvania called Roseto. There was something very unique about this town. A doctor named Stewart Wolfe he found that the rates of heart disease in this little town were significantly less for those under the age of sixty-five, which during the time heart disease was a huge epidemic. Wolfe began to research the obvious things that one would believe to have an impact on heart disease. He looked at diet
4) How would you relate “the law of the few” to a transition management team?
In, “The Tipping Point,” Gladwell employs the rhetorical appeal, logos, to prove that individuals can make enormous changes in society. Gladwell identifies “connectors” using logos through statistics, “Anyone who has ever acted, in other words, can be linked to Bacon in an average of under three steps.” (Gladwell: page 47) When Gladwell expresses that Bacon is a connector, he uses a numerical value to demonstrate how most people that act are connected to Bacon. Using statistics through logos makes Gladwell’s argument more sophisticated and believable with numerical values.
What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping
When it comes to schemes employed in the introduction of Gladwell's book, rhetorical questions take the cake. Upon countless instances, Gladwell used this rhetorical device to force the reader into staying engaged and seeing all sides of his argument. As mentioned earlier, the first subsection introduced an extensive story about the Getty museum's purchase of a forged Greek statue. In order to keep focused on the purpose of the novel Gladwell placed well-spaced out questions, asking the reader “ Who was right?” and “Why ... did the museum buy [the statue] in the first place?”, compelling one to pause and reevaluate how Gladwell’s notion, was in fact possible (Gladwell 7,14). To further excitement and engagement in his message, Gladwell prompts the reader with questions that poke at what the world could be like if humans put more trust in their instincts and “stopped scanning the horizon with our binoculars and began instead examining our own decision making and behavior through the most powerful of microscopes” (Gladwell 16). Open ended questions such as these give the reader a broader understanding of what Gladwell’s aspirations for the book were, allowing them to better comprehend his newfound ideas.
Our experiment, over the course of the project time period, did not quite go along the timeline we hoped to get things done in. Everything we did was done practically on time, but we did skip some steps that we eventually deemed unnecessary to the process. An example would be how we decided not to send out an email “surveying the interest in our game three days in a row followed by the actual registration survey on the final day of that week.” We decided instead that we would send out the registration survey immediately on the first day of the advertising week in order to give people as much time as possible to register to participate. The only possible conclusion that came from this decision about how it would affect the data was that it would only help us, not hurt us.
This group for tipping point started by the majority of the group loving aircraft. Dylan thought of the idea of starting an airshow. An airshow would be great because Dylan knows how to fly model airplanes. Kyran joined the group because of the idea of an airshow. Kyran barely knows how to fly a plane but could improve to help tip the epidemic. Kyran asked David to join because the group needed a third member. David would be able to help count the people coming to the airshow and work on analyzing the data. The social epidemic, an airshow needed to tip.
As with anything in life though, there were flaws with our system and our product. Over the course of two week working on the Tipping Point, our group encountered many problems due to errors made that could have been solved, though not each issue was solved. One of the problems our group faced was on day one of the game commencing, not everyone collected their popsicle sticks. This issue occurred even with a reminder lunch announcement that was emi-faulty in itself. Unfortunately, we had not prepared for such an issue and made the executive decision that all who had not collected their targets were now considered “dead”. Then the assassin’s of those newly “dead” individuals were required to come retrieve their new target. Even with this new
His acceptance is likely due to his recognition of the pervasiveness of the myth of “intuition”. The heavy use of academic studies in Gladwell’s essay helps defend against that by providing credibility and guarding against the possible arrogance of the audience. Early in his essay, Gladwell describes a study that shows that first impressions of a person are formed in two seconds or less (7). Gladwell expects that his readers may believe that they have a unique ability to truly get to know a person in a short time. By gently pointing out the incredible speed at which first impressions are made, the author introduces doubt that they are accurate views of the whole person. Some of Gladwell’s studies also find that how someone acted in one environment
Your research on tipping points seems to be based on descriptive modelling. Could rule-based modelling also be useful for revealing interesting properties for tipping points?
This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand