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Analysis Of The Shavathon Event

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The Shavathon event aims to show solidarity, commend life for survivors of this disease and to reminisce the individuals who have lost their lives through it (Mbongwa, 2007). Hence, the Shavathon campaign attempts to focus on a large public audience. It augments its demographics from adults, children, caregivers, individuals whose lives have been personally touched by disease, provide a platform to engage with cancer and health experts to ultimately cancer survivors; to participate in the nationwide cause, each with their own reason for getting involved (Shavathon Tender Document, 2012).

In addition, the campaign also targets numerous work environments, organisations and educational institutions to organise their own Shavathons in order to
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