Analysis Of The Shenandoah Valley Near The Border Of Virginia, Joel Salatin And His Son Daniel

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In the Shenandoah Valley near the border of Virginia, Joel Salatin and his son Daniel, accompanied by two farm hands, run “one of the most productive and influential alternative farms in America” (Pollan 126). Polyface Farm is rather unique in its business tactics as well as agricultural practices. The only way to eat products from Polyface farm is to live next to it. . .or within a half-day’s drive. Joel Salatin is a firm believer of “relationship marketing” wherein the only way to ensure integrity is to meet the man who raised your meal (Pollan 240). Farms like Joel’s are often forgotten or considered to be at the bottom of the socioeconomic food chain, yet customers come back every single week to pick up the food that they know has been humanely raised and is not tainted by the farcical regulations (or lack thereof) of the United States Department of Agriculture (USDA). Joel claims that “the only genuine accountability comes from a producer’s relationship with his or her customers, and their freedom” but his business is hindered by the “disconnected multi-national fecal factory” that is the American food industry (Pollan 235-241). Joel wants to be able to do more for his customers, and he’s fighting the system so that he can. Eventually, Joel would like to cure, or even smoke, his meat so that his customers have even less work to do, but the USDA regulations prohibit curing/cooking meat on land designated only for agriculture (Pollan). If the USDA were to modify its

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