CURRENT SITUATION Groupon was founded in 2008 by CEO Andrew Mason; Groupon is the market leader in the daily deal industry. The company has shown remarkable growth since 2009, now with over 150 million subscribers worldwide and 1.6 billion dollars of profits in 2011 (Slade, Hawkins & Teng). Groupon grew at an extraordinary rate, after six months the company was estimated to be worth more than one billion US dollars. As at 2010, Groupon had over 35 million registered users, 150 markets in North America
Carlo N. Marcelo Bus 100 Marketing Analysis: Groupon, The New Trend of Mobile Commerce Marketing is a fundamental tool for a particular business to communicate its services and goods to the consumers. In this marketing analysis, I would like to introduce with you the online-based company called Groupon through the marketing mix. A marketing mix is a tool of business to use in marketing, which consists of product, price, promotion, and place (distribution). Groupon is a "deal-of-the day" type
TOWS Analysis TWOS is a planning tool used by managers to strategize and position their business in the order that assures sustained positive performance. TOWS is simply an inverted SWOT common used on analyzing performance and position of businesses. while SWOT begins with strength, weakness, opportunity and then threats faced by a business, TOWS matrix of business analysis begins with threats, opportunities, weaknesses then strengths faced by a business in that order. Under TOWS matrix of business
GiltCity Review GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach targeted customers who earn more than $100,000 annually. GiltCity incentives aren 't always financial but often include perks like backstage access to concerts and entertainment venues
Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon, Incorporated (Groupon)
SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
Groupon Groupon Marketing Plan Groupon Swipe Card Table Of Contents 1.0 Executive Summary 2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces 2.1 Market summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Market Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies
Marketing Plan For Groupon Mehmet Ozkara Irmak Tuncer Serra Tankut Mehmet Burak Sezer Meltem Merve Aydin Marketing Strategy Ted Clark SUNY – New Paltz 22/06/15 MARKETING PLAN FOR GROUPON 1. Executive Summary Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own
tool. However, without prices of advertising costs, it is impossible to determine if this method is even affordable. 5. Groupon Pros Cons - Approximately 35 million members worldwide - “Groupon provided extensive editorial and marketing support to create effective promotions on its deals at no charge to merchants” (House, 2013, p. 7) - Allows merchants to set minimums before groupons are effective to ensure that they gain enough new customers to justify the steep discounts (House, 2013) - Available
Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………. 13 Business and economic climate…………….. 14 Management structure………………………. 16 Groupon Infrastructure…………………………