Groupon Marketing Essay

3349 Words14 Pages
Groupon

Groupon
Marketing Plan
Groupon Swipe Card

Table Of Contents 1.0 Executive Summary

2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces
2.1 Market summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues 3.0 Market Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8Marketing Research

4.0 controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contigency Planning

5.0 Conclusion

1.0 Executive Summary

Groupon is a deal-of-the-day website that is localized
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This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.
2.1 Market Summary Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

2.2 SWOT
Internal
A. strengths A company’s strengths are found within their own company and members. Depending on how well and to what extent a company uses its resources determines just what its strengths are. These strengths may be what they do better than other companies, what they do different from other
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