Andrew Carnegie, John Davison Rockefeller, and John Pierpont Morgan: Captains of Industry

In the early nineteenth century the USA was very corrupt. It was a time were monopolistic businesses thrived, and small ones failed. In this time was when J.P. Morgan became the man controlling the most money in the world and ended up owning at his peak, forty companies. In the early nineteenth century J.P Morgan was both a Captain of industry and a Robber Baron.

1. What did John D. Rockefeller believe was the key to stabilizing the oil industry? He believed that centralizing the administration, hard-working people that applied themselves and work together, and a monopoly – owning as much as they can – would stabilize the oil industry.

Captains of industry were defined as the business leaders whose means of amassing a personal fortune contributed positively to the country or society in some way. Andrew Carnegie and John D. Rockefeller were considered to be captains of industry because with their profits from either their steel company or standard oil company, they give back to the society instead of themselves. They believed in the idea that people give in to you, in which you must give out as well. They established many charitable foundations that allowed them to become well known philanthropist and made them distinguishable from the rubber barons.

     True, Andrew Carnegie and John D Rockefeller may have been the most influential businessmen of the 19th century, but was the way they conducted business proper? To fully answer this question, we must look at the following: First understand how Andrew Carnegie and John D. Rockefeller changed the market of their industries. Second, look at the similarities and differences in how both men achieved domination. Third and lastly, Look at how both men treated their workers and customers in order achieve the most possible profit for their company.

Near the last decades of the 19th century, America’s industrial economy skyrocketed. As these industrial leaders like Carnegie and Rockefeller not only lead the expansion through their respective industries, but revolutionized businesses while crushing free-market competition in the process. As

Two of the most well-known and successful companies of the Industrial Revolution were the Standard Oil Company, and the Carnegie Steel Company. Both were exceedingly successful in virtually removing all competition in their respective fields of business and controlling almost all of the production capacity of their respective products in the United States. Their founders, John D. Rockefeller of the Standard Oil Co., and Andrew Carnegie of the Carnegie Steel Co. conducted business practices that were different from one another in how they dealt with competition as seen in the undercutting or cheap type

"John began to keep a ledger, noting every expenditure, large and small. For him, numbers were sacred." After holding a job there for three months, Rockefeller's zealous work was rewarded with fifty dollars' pay, and a raise to twenty five dollars per month. This was a large amount of money during the 1850's, especially for a boy of seventeen. Interestingly, Rockefeller considered this raise unnecessary, "one has a hunch that he was jubilant but feared, out of religious scruples, his own greed." This early experience showed to John D. that hard work, punctuality, and ambition can lead to great profits. He would pursue this ambition throughout his life. His three years of working at Hewitt & Tuttle taught him how a business was run, and he was ready to start his own.

In a move that would transform the American economy, Rockefeller set out to replace a world of independent oilmen with a giant company controlled by him. In l870, begging bankers for more loans, he formed Standard Oil of Ohio. The next year, he quietly put what he called "our plan" -- his campaign to dominate the volatile oil industry - into devastating effect. Rockefeller knew that the refiner with the lowest transportation cost could bring rivals to their knees. He entered into a secret alliance with the railroads called the South Improvement Company. In exchange for large, regular shipments, Rockefeller and his allies secured transport rates far

Rockefeller was obsessed with controlling the oil market and used many of undesirable tactics to flush his competitors out of the market. Rockefeller was also a master of the rebate game. He was one of the most dominant controllers of the railroads. He was so good at the rebate that at some times he skillfully commanded the railroad to pay rebates to his standard oil company on the traffic of other competitors. He was able to do this because his oil traffic was so high that he could make or break a section of a railroad a railroad company by simply not running his oil on their lines. Another one of Rockefellers earlier mentioned but not explained tactics was his horizontally integrated monopoly. Rockefeller used this horizontal monopoly to set prices and force his competitors to merge with him. (All with Doc. J) Document J shows that Rockefeller had his tentacles, or his influence and power around every piece of the oil industry. That, also, includes the politicians and their support.

No wonder that only a handful of people can’t distinguish that this old man was a crock and deserves to rot in hell! With all this positive media attention, the public had been fed lies! In real life, this money hungry, greedy villain is the prime reason why the Sherman Antitrust Act was passed. Rockefeller’s dream was to monopolize the oiling industry, and he so successfully did. Because of his great empire (the Standard Oil Co.)

Was it innovation or greed and corruption that played a pivotal role in making the United States the leading industrialized nation in the world during the late 19th Century and early 20th Century, also known as the Gilded Age? In the book, Isaac’s Storm by Erik Larson the author describes how greed and corruption by the United States government ultimately leads to poor decisions after a horrific disaster in 1900 [Larson]. In addition, well-researched essays by Henry Demarest Lloyd and Emma Goldman back up Larson’s theory that the Gilded Age was actually a very dark time for the United States.

Throughout American industrialization, large industries were run by some of the richest men in history. These men got the nickname “robber barons” due to their creation of large monopolies by making questionable business and government activities, and by taking advantage of their workers to succeed. But in The Myth of the Robber Barons by Burton W. Folsom, he argues against these claims, and he takes a deeper look into some of America’s richest and most successful men. By specifically looking at Cornelius Vanderbilt, John D. Rockefeller, James J. Hill, the Scranton family and many more, Folsom believed that these so-called robber barons were actually entrepreneurs with a drive to succeed, leading to an improvement in American lives.

The United States has come to be known as a major world superpower throughout history. One of the main parts of America that has contributed to its renowned strength has been its economy. The United State’s economy has been growing ever since it began. Credit for its strength and progress in development can be attributed to the financial geniuses of their time. John D. Rockefeller became an economical giant during his time when he changed the face of business by developing ground-breaking new strategies to ensure financial success. Rockefeller dramatically changed the business field during The Gilded Age. He did so through the use of his social Darwinistic philosophy of capitalism, inclusion of vertical and horizontal integration,

At the end of the nineteenth century began an era of industrialization that created an economic upturn called the gilded age. Hallmarks of this age were technological advances, banking innovations, and wealth concentrations. Railroad construction, advances in steel production, and electrical innovation drove industrial and economic growth. Emerging from this upheaval were a gaggle of industrial big wigs: John D. Rockefeller, J.P. Morgan, and Andrew Carnegie. These three represented an unholy alliance with government and big business that left smaller

American was a prosperous country with incredible economic growth between the end of Reconstruction and the Great Depression. It was during this time that "industrial expansion went into high gear because increasing manufacturing efficiencies enabled American firms to cut prices and yet earn profits for financing still better equipment (Henretta 488)." During this era, the manufacturing of steel, the construction of railroads, factories, and warehouses, and the growing demand for technological advancements, increased greatly. Philanthropists, such as Andrew Carnegie, Andrew Mellon, and John D. Rockefeller, took advantage of the situation they were in by investing large sums of capital into the growing economy. Carnegie constructed