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Anna Sofia Martin's The Undetected Influence Of Gen X

Decent Essays

Generations After interviewing my grandmother I discovered that she is a child of the great depression. Her father was in the Army and served in France, leaving her and her mother here in the state of Kentucky in a small community with little to no means of income to fend for themselves. My grandmother describes this era as a time of difficulty, uncertainty, and heartfelt hurt due to the fact that her father was gone and her mother had little or no education in order to help support them. My great-grandmother worked in a local supermarket to provide food for them. Clothes were something that she did not worry about thinking about. She explained that her attire consisted of dresses that were made from burlap potato …show more content…

She has the impression that the mass media portrays the baby boomers as those who will retire later in life, due to economic necessities. Thus, forcing the business industry to make room for her generation to work past the age of 62. According to Anna Sofia Martin, author of, “The Undetected Influence of Generation X,” Generation X group, also known as Gen X, is mainly known for being neglected and ignored. This generation has been described as directionless and disaffected. A time where kids spent less time with their parents and learning independence at an early age in their lives due to staying home alone and taking care of themselves and their younger siblings, thus, labeling many of this generation as, “latch-key kids.” This era is a time where divorce was common and technology erupted with computers and handheld calculators. Joel Kotkin and Wendell Cox writers of “Generation X's Moment of Power Is Almost Here,” explains, “Gen X seems likely to dominate the near future. Not only do they now make up the majority of managers at U.S. companies, they are far more entrepreneurial than millennials, both at …show more content…

Then there is Generation Z. Born in 1996 or later, this is a group, according to Brian Mastroianni from CBS News that will change the world of technology as we know it. He describes this generation as, “the most web-savvy, app-friendly generation.” (Mastroianni, B.) Also, known as a generation that makes buying purchases online instead of shopping in stores or malls, this generation has businesses looking at other ways of reaching out to consumers. According to Deep Patel with the Huffington Post, “By 2020, Gen Z will account for almost 40% of consumers, and if you ignore this inevitability, you ignore one of the most powerful factions in the marketplace. Understanding and planning for the future will cement your company’s potential for success, but it will only come if you embracing the outlandish, exciting personalities that embody Generation Z.” This indicating that generation z has technology available at a young

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