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Annie's Homegrown: Company Analysis

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The company I chose to research is Annie’s Homegrown. I thought it would be interesting to delve into a smaller brand that declares their product to be one way; yet, is owned by a larger business with different ideology. Examples of Annie’s products are Berry Bunnies (cereal), Cheddar Bunnies (crackers), yogurt, fruit tape, cinnamon rolls, pizza rolls, and more. Although the company was an independent business for 25 years, they were bought by General Mills – producer of Cinnamon Toast Crunch, Lucky Charms, Trix, Gardetto’s, Yoplait, Fruit by the Foot, Pillsbury, Totino’s, etc. – in the year 2014. Annie’s mission is to “focus on organic ingredients.” On the other hand, General Mills supports the use of GMOs (Genetically Modified Organisms) in all products that are not considered to be “organic”. The fact that Annie’s parent company has much of the same products that are not organic, raises skepticism about the actual ingredients being used. …show more content…

The primary ingredients include the following: Whole Wheat Flour*, Invert Sugar*, Water, Sugar*, Palm Oil*, Powdered Sugar*, Honey*, Wheat Flour*, Dried Apples*, Non Fat Dry Milk*, Cornstarch*, Lemon Juice Concentrate*, Strawberry Puree Concentrate* Salt, and Calcium Carbonate. This product claims to have “absolutely no artificial flavors, synthetic colors, preservatives, or high fructose corn syrup.” Annie’s Organic Strawberry Toaster Pastry is particularly appealing to children due to the sweet taste and convenience. In addition, children (and parents) are assured that it is a “hoppy breakfast for

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