Soft & Tough is a new male focused cosmetic products that aid in reducing aging effects on the skin while also providing sun protection. Anti –aging moisturizer is not a new concept as it has dominated the market for years, focused on women. Now is the time for such a product to be introduced to now focus as a male anti-aging, UV protection moisturizer to take advantage of such a wide market and to “emulate the same success women Anti-aging products” (Golding 2009) has had for years. Soft & Tough should focus on “authenticity, craftsmanship and performance” (Tungate, 2008) of the product because that is the foundation of men’s interest with regards to any products. It has been found that men will stay true and dedicated to products that …show more content…
These people would find benefits from this product as their skin take daily damages from the sun rays as well from other environmental attacks such as wind, cold/ dry air, etc. Therefore, price wouldn’t be a reason to not buy this product if the benefits equal great looking skin that is protected along with the possibility of future endorsement deals. 2. Occupation: White Collar Workers. Gentlemen within this demographic, especially power brokers, lawyers and even doctors,(particularly plastic surgeons or dermatologists) who meets clients often, would value how they look important for their own self- esteem, as well as their careers. “First impressions” in those mentioned professions are everything and having a great skin to complete the “great look” package is priceless. Therefore, pricing would also not be a problem as one would pay at whatever cost necessary to look good because generated revenue from businesses won is an excellent return on investment. 3. Demographic Age (Mid 30’s to 65+): The focus for this segment would be as young as mid thirties to older aged gentlemen 65+. Younger men would find interest in Soft & Tough within that age bracket because “Image is everything” and they are more willing to experiment and try new things. It is also at this age range where there will be more focus on trying to stay as youthful, longer and as their “career comes to focus they become more stable consumers” (Jobling, 2008). Daily influences from
Throughout the semester we have tried to understand individual choice and individual experiences in the context of social forces and constraints, and the patterning of experience by location in the social structure. Present your understanding of this very sociological perspective. Use examples and readings to support your position. Illustrate your points by referring to a specific phenomenon.
Lotion is something almost all of us use. It is as much a part of our daily routines as brushing our teeth. Most people don’t take into account the aesthetic value of the lotion bottle. They are just concerned about the product on the inside of the bottle but not what the bottle says about the product itself. Whether you realize it or not, the manufacturers of lotion bottles tell us a lot about the product by the shape, personality and the way it suggests how it wants to be used. My two subjects are a bottle of Jergens Ultra Healing lotion and Gold Bond Ultimate Men’s Lotion.
During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.
If you have finally decided that it is time to start taking proper care of your skin to help it stay young-looking longer, then you may think that a trip to the dermatologist is in order. The truth is that most anti-aging skincare products are available right at your local drug store and don't require a prescription or an office visit. Over-the-counter anti-aging products are also less expensive and often gentler on your skin than prescription anti-aging creams. Start using these three products today to preserve your youthful skin.
Whether swimming at the beach, picnicking at a park, or snowboarding in the mountains, our skin is continuously exposed to the sun’s ultraviolet rays as we go about our daily lives. The skin is beneficial as it protects our body from the outside elements including keeping out wind and water, dirt and dust, and all types of germs (Claybourne; 56). The topic of my experiment is to determine which SPF strength of sunscreen - SPF 30, SPF 50 or SPF 70 - is the most effective in blocking out the sun’s UV radiation. The purpose of this investigation is to observe, compare and determine whether the SPF label on sunscreen bottles are really effective in blocking out the amount of the sun’s UV rays, or if it is just a marketing gimmick to sell more products. This investigation benefits society because knowing which strength of SPF is the most effective in protecting against UV rays is useful to know when shopping for sunscreen, especially for those who spend a lot of time outdoors.
Are you aging too quickly? Get expert tips on common mistakes and learn how to reverse the process. If you don't like what you see in mirror, it may be time to evaluate some of your daily routines.
Confidence is not something everyone can say they have, but this is something that can be changed. In some cases, this lack of confidence can come from something as simple as them having unhealthy skin. With there being many products out there that could help correct various skin issues, including Nerium age defying skin creams, people may be surprised how their skin can be transformed and how much their confidence will increase.
We live in an age obsessed society. Just a quick peak around the local pharmacy shows no shortage of "anti-aging" creams and solutions. We live to look and feel young yet it's losing battle from the start. Ultimately, we can only delay the natural effects of aging for so long. That is unless you are like these five people found on YouTube. They are immune to aging. However, you'll find out that it's not all it's cracked up to be.
As I was aimlessly wandering through the patriotically decorated aisles, I came across the best aisle in the entire store--the beauty section. All of my favorite products graced the shelves begging me to spend all of my money on them. Hundreds of little yellow sunscreen bottles and tanning oils lined the shelves in uniform on sale for the upcoming weekend’s outdoor festivities. They would work, but not as promptly as I needed them to. I needed something that does not require
Everybody wants clear and smooth skin that boasts of a youthful glow and healthy luster but trying to find a product that grants those wishes can be a daunting process. It is hard to sort through all the claims amongst the multitude of products available. This Exposed skin care review will break the item down and tell you all the information you really want to know.
For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.
Biology of Aging is very different for each specific person and the way we age all happens at a different rate based on so many variables. Variables that have the possibility to cause humans to age are stress, genetics, diseases, and others. In this particular facility, I get to observe this first hand, especially working alongside the case mangers who deal with a wide range of aged patients. I think the general idea about aging before coming to college and becoming an aging studies major was that it was a bad thing. On the contrary I believe it is a great thing now, and there will be some exceptions to this only because everyone age differently. Some people die earlier than others and for many reasons. As my time passes by at CMC, I realize
Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.
But, that is why they are promoting a product line that isn’t about anti-aging, but pro-aging, which is about natural beauty and as you age older, you are still beautiful.