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Are Judgmental Forecasts Are Psychological Biases?

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Judgmental forecasts are predictions made by a group or individual, often with adequate expertise. They are typically useful when there is a lack of historical data or dealing with a new situation (Armstrong, 1985). Trends in finance, economic conditions, and medical outcomes can be forecasted in this way. However, judgmental forecasts are vulnerable to several psychological biases. Herbert Simon (1955) argued that humans have limited cognitive resources and use mental rules of thumbs, heuristics, to allow us to produce adequate judgments. Though heuristic approaches are useful and help us make good enough decisions, it allows bias to seep into our judgments. Kahneman and Tversky (1974) identified three heuristics that result in …show more content…

Second, the availability heuristic relies on easily recalled memory in judging the probability of a future occurrence, usually, an overestimation of the probability of the event occurrence. Issues that are particularly memorable or have received a lot of attention are more salient and perceived as a more likely occurrence. For instance, public transportation accidents are reported more frequently compared to private transport accidents, thus people think accidents are more likely on public transportation than private. In addition, Barber and Odean (2008) found that people tend to buy stocks that have been in the news recently or stocks that have shown to have exceptionally high trading volumes. Third, the anchoring and adjustment heuristic explains a bias in judgments that is influenced by the initial information and is given more weight in the forecasting process. Adjustment tends to be insufficient. When participants asked what percentage of African countries in the United Nations greater or less than random number, they would estimate fairly close to the random number given. When judgmental forecasting from a time series, people tend to use the most recent value as their anchor (Bolger & Harvey, 1993). The judgment moves in right direction based on information given, but it does not move enough and produce systematic biases. Other psychological biases also affect judgmental forecasts. People are overconfident in the accuracy of their forecasts.

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