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Assigment Essay

Satisfactory Essays

Assessment Materials BSBMKG515A Conduct a Marketing Audit
To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached.    Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. Knowledge Test

If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment.
Before submitting your work you must complete this panel. By signing you agree that: (1) this is my own original work done by myself, or in collaboration with other members of my group; (2) it is ready to be assessed; (3) I have acknowledged all sources where appropriate …show more content…

ASSESSOR COMMENTS

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RESULT
ILSC Business College

COMPETENT

NOT YET COMPETENT



RESUBMITTED & COMPETENT
BSBMKG515A V1 July 2013 Page 4 of 37

DATE ASSESSOR NAME SIGNATURE

TASK 2 MARKING GUIDE Outcomes
Did the candidate: Submit the written internal and external audit? Satisfactory Yes No

Performance indicators
Did the candidate: Satisfactory Yes No

Provide details about criteria used in an external audit:
● macro-external factors:

○ economic ○ demographic ○ technological ○ political
● micro-external factors:

○ market characteristics ○ consumer needs ○ competitor factors:

Provides details about the internal audit including:
● the criteria used including:

○ Existing research data (ABS reports, Australian treasury reports) ○ Internal sales data (Previous year’s sales break down) ○ Supply chain management and logistics (Placement of the phone answering system)
● functional efficiency and internal interface ● marketing information and planning and control ● marketing productivity

ILSC Business College

BSBMKG515A V1 July 2013 Page 5 of 37

Did the candidate:

Satisfactory Yes No

Information is presented according to standard report format and includes: o Title page, which includes:

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