Athletic Supreme Executive Summary

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Athletic Supreme is now ready to carry the team to victory by expanding its inventory to include a sportswear product line providing its customers with “one-stop” shopping opportunities saving time and effort with selecting and designing team sports apparel by delivering a relevant product assortment creating an engaging environment and the ultimate customer experience. Hayes and Venkatraman (2015) mentions that sportswear and other performance apparel fill a specific niche market and permeate all aspects of the fashion business providing challenges and opportunities for companies operating in the market. In competitive sports, the implication of the performance of sportswear can often be the difference between winning and

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