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Atlantic Computer Case

Decent Essays

Case Issue;
Case Issue is how to develop a pricing strategy for Atlantic bundle• - the new Tronn server and the PESA (Performance Enhancing Server Accelerator) software tool before SME ( that is Develop a pricing strategy for ¶Atlantic bundle• - the new Tronn server and the PESA(Performance Enhancing Server Accelerator) software tool before SME trade show ) trade show

Company Overwiev; The firm in question is Atlantic Computers who is a manufacturer of Servers and High-tech products
Atlantic Computers are the market leaders in the traditional market with it's product "Radia"
For the basic market which is a fast growing one, Atlantic Computers developed a server named "Tronn" and a software tool named PESA Jason Jowers joined the Company …show more content…

The competitor is Ontario Computer Inc.
Their advantage over Atlantic Computers is a majority sales generated by online trade
Their business model is based on operational excellence, so they pushed out many non value-added costs so they could compete largely on the price

The Pricing Strategy;
Jason Jowlers is in charge of determening the price for the " Atlantic Bundle" and he has serious options from which he needs to choose one. There are four options and they are;

1. Atlantic Computers can continue with their history of pricing and provide PESA (The ´Performance Enhancing Server Accelerator ) free with the Tronn server.
2. He can choose competitive based pricing, which is charging the customers to 4 times the competitors servers.
3. Pice by cost-plus pricing
4. Price based on value-in use pricing

Answers;
1. What demand issues does Jowler have to worry about? How important is each issue to Atlantic

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