Encoding/Decoding Theory as It Relates to the New Media
Audience behaviour has always been a complex but nonetheless essential part of the material framework for theatre or theatrical events. In its extreme forms (e.g., at live wrestling matches, at exuberant and spirited plays, etc.) is more easily identified and also gives the passive observer some inkling as to where the boundaries for decent behaviour in the given society really are. Audiences are increasingly becoming involved in a multi-layered assortment of activities and affections (greatly contrasting in importance and fervour). It is interesting to note that the audience is now intrinsically intertwined with familiar social relations. There is an unravelling of the difference
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The reader will quite possibly appreciate different aspects of the work (e.g., sympathizing with certain characters, appreciating the depth of the storytelling, discerning different meanings, etc.) because the reader will have undergone different experiences and essentially become a different person upon every reading. Certainly the static text in that book hasn’t changed (the encoded messages) but the particular readings have (the decoded messages). Although the concepts underlined in Hall’s encoding/decoding paper seems to form a highly systematic theory, several external factors are not incorporated into it. It is widely held that the effects of media are very much moulded by the contexts and happenings in a certain time and place. There is a dynamic and fluctuating influence by means of various environmental factors. Of those environmental factors, there are many including the activities of lobbyist groups, those with special interests, the influence of the government and judicial bodies, the wavering tide of public opinion, technological innovation and advances, and the education of the decoding members of society. To put in more in perspective, consider the case of media messages they are transmitted within a certain sociocultural environment. These very messages must rely on conventions and restrict potentially unintended meanings to bear the consensus value of the dominating ideology. One might now consider the changes, or decline, in the mass media with
Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.
I have chosen the movie Signs to do my worldview analysis on. First, I will discuss the worldviews that the main characters in the movie have. I will then answer the question of if the characters were true to their worldviews. I will also discuss the obstacles that the main characters faced that deterred the character or characters from living out their worldview. Lastly, I will describe mental, emotional, or spiritual reactions I had to the movie as well as explain if I agree or disagree with the worldview present in the movie.
Theatre is a relationship between the performers and a live audience. There is an invisible yet tangible energy that exude throughout the theatre, reaching the actors and audience. Both the performers and the audience bring their own energy, but once the two forms of energy meet up in the same space and intertwine then become a radiate experience. The natural excitement of anticipation and excitement of the audience can be intoxicating, they come with hope of being entertained and if the audience is lucky
The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.
Ever since I can remember I have loved theatre. It’s been a constant presence, and an important touchstone, in my life. However, for as long as I’ve loved theatre, I have also been ridiculed for my enjoyment of it. As a child, my interest was tolerated as something precious, something I was bound to grow out of. My parents and teachers would sit in the audience, clapping and cheering me on, all the while thinking to themselves “I bet she’ll make a great lawyer one day.” They thought, like most of society, theatre was an unnecessary luxury; a pastime for the rich and powerful, for those who didn’t have to worry about putting food on the table, or clothes on their children’s backs. Certainly not
Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.
As time and history have progressed, the institution of media has captured and held control over the public ideology. In this modern capitalistic age, the power held over the media as developed and been re-directed. The media acts as the key distributor and translator of the ideology within our society throughout history and in the present day. However, the context in which we communicate is changing, and with this, the relationship and interaction between politics, media and public life have altered (Blair, T 2007). Changed to an extent where the information being relayed may indeed be harmful to society, in the absence of objective, complete and accurate relaying of information (Blair, T 2007). Though the free society that we operate in does
There is no theatre without an audience. The audience is as much a part of the playmaking experience as the artists—so how do we incorporate them more actively into what we do? We must work with them – and I’ve learned, in so doing,
In the words of Gay McAuley, “for an activity to be regarded as a performance, it must involve the live presence of the performers and those witnessing it…” (McAuley, 2009, cited in Schechner, 2013, pp.38). This statement recognises the importance of both the actor and the audience for something to truly function as a performance. In addition, Lloyd Llewellyn-Jones highlights the significance of the theatrical space and how it can influence an audience stating that “on entering a theatre of any kind, a spectator walks into a specific space, one that is designed to produce a certain reaction or series of responses” (Llewellyn-Jones, 2002, pp.3). The relationship between actor, audience and theatrical space is no less important today than it was at the time of theatre during the Spanish Golden Age and the creation of Commedia dell’arte in Italy. Despite being very close geographically with theatre thriving for both in the same era, sources that explore the social, cultural and historical context of these countries and the theatre styles will bring to light the similarities and differences. This essay will analyse the staging, the behaviour of the audience as well as the challenges the actors faced, and how this directly influenced the relationship between actor, audience and theatrical space.
In Hall’s encoding and decoding model he argues that encoding and decoding the meaning of media is not a single-sided process but one shared by both the producers and the audience. The producers encode their preferred meaning into the media using frameworks of knowledge, relations of production, and technical infrastructure (Hall, 1997). Frameworks of knowledge are the producers’ beliefs and what they assume about the audience’s beliefs. Relations of production are the needs of the financial side of the industry. Technical
The above example illustrates not only how the theatrical performance affects the audience, but also how the audience influences its dynamics, development and the characters within it. The actors feel a certain level of acceptance from the viewer, who demands a certain way of depicting the character. Theatre is not just entertainment, itís something much more than that ñ itís education. Theatre should always represent things, rather than
As discussed in class, one of the most influential agencies of socialization is the media. The way we see ourselves or the way other people see us come from what we are told by others and what we tell ourselves. In the Better world handbook, the chapter on media states that “the way we think and act in our daily lives is inextricably linked to the information we receive about the world” (Jones, Haenfler and Johnson). The chapter continues to discus how information delivered to us can be bias and this raises the issue on who controls the media and what we see through it. The problem with this could be that that whoever controls the media does not necessary have our best interest in mind and the content that is transmitted through the media is profit driven. . In the article “Lies my teacher told me: Everything your American history textbook got wrong” gives a perfect accept of how easy it is for information to get omitted based on what people what you to know and what they don’t want you to know. From a young age, people decide what they want you to know, so that they can decide on what they want you to think about certain topics whether its American history or something else, its like the
“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.
Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.
On reading Christopher B. Balme’s The theatrical public sphere, the concept of theatre’s role in the Public Sphere is explored. Balme traces the origins