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Axis Bank Swot Analysis

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Axis Bank Limited which is formerly known as UTI Bank is the third largest bank in India in private sector. It offers the entire spectrum of financial services to customers covering the Large and mid- corporate, MSME, Retail businesses and Agriculture.

HISTORY:

• In 1994, Axis Bank started its operation after the administration of India permitted new private banks to be built up.
• In 1993, the bank was together advanced by the Administrator of the Unit Trust of India (UTI), Life Insurance Corporation of India (LIC), General Insurance Corporation Limited (GIC), and its backups which are- National Insurance Company Limited, The New India Assurance Company, The Oriental Insurance Corporation and United India Insurance Company. The Bank was situated up in 1993 with a value of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC- Rs. 7.5 crore and GIC and its auxiliaries contributing Rs. 1.5 crore each. …show more content…

• In April 2000, Bank dispatches its Internet keeping money module. Furthermore, in October the bank turns out to be completely organized.
• In April 2006, UTI Bank opens its first universal branch in Singapore.
• In August 2006, UTI Bank turns into the first Indian bank to effectively issue Foreign Currency Hybrid Capital in the global market and UTI likewise declares the dispatch of its Credit Card Business.
• In July 2007, UTI Bank re-brands itself as Axis Bank.
• In 2011, Axis dispatches India Travel Card- India's first and final Indian money prepaid travel card for remote nationals.
• In 2013, Axis Bank voted in favor of most trusted private part bank in the nation in the Most Trusted Brand Survey

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