BFF5050 Essay

Armstrong’s team used branch-level data from the CSI system as the primary source of research. As a result the concept of “comfortable banking” is directly translated into customers satisfaction during their interaction with tellers in the bank, since almost every criteria in the CSI is measuring representative service behaviors. One thing that the team failed to see is that “comfortable banking” could include a much wider scope of services that customers value therefore consider important to their experience: the products itself and services provided outside the bank for instance. According to Armstrong, “comfortable banking” positioning stands for the branding of the overall experience TD Canada Trust delivers to its clients. The financial products, as the core business of any banks throughout the world, should be counted as part of the service, too.

Given the Commonwealth Bank Group’s franchise position, the organisation aims to capture the opportunity to generate growth domestically and outside of Australia by identifying and meeting more of the needs of its customers.

In “The F Word” written by Firoozeh Dumas an excerpt from her autobiography titled Funny in Farsi, she talks about her struggles living in America from having a very different name, to not understanding English very well. Dumas uses examples from her childhood and all throughout her life to explain why she feels Americans are ignorant to new and different things. The author would like her audience to be aware of other cultures, and their names and lifestyles. She feels Americans were not open to accept her culture and difference, and instead of embracing it, they made fun and insulted what they were unsure of. Based on the simplicity of words she uses, the mild tempered language she includes, and how relatable her

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Suncorp Group Limited was formed in 1996 through the “merging of three of Queensland’s largest financial institutions (Suncorp, Metway Bank and Queensland Industry Development Corporation)”. Suncorp was now become “one of the top 20 ASX listed companies with $96 billion in assets” (“History of Suncorp”, 2016) and streamlined its services into 5 core sectors, being personal insurance, commercial insurance, Vero New Zealand, Suncorp Bank and Suncorp life, due to significant structural changes in 2010. The company holds the strategic mission to “deepen relationships with customers through our portfolio of market-leading brands while benefiting from the efficiencies of scale achievable as a large organisation.” (“Who we are”, Suncorp, 2016).

In order to grow Best Financial’s business steadily in the future and make it become a leader in the Sarnia market, it has to address the following:

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

The Australian financial system evolved in five stages. The first stage was the introduction of financial institutions during the early colonial period in the 19th Century, where the influence of British institutions was a key driving force. The end of that period was marked by the 1890s depression which saw a major rationalisation of Australia’s financial institutions. The start of the modern era of financial regulation can be traced back to the introduction of banking legislation in 1945 and the establishment of Australia’s first central bank.

1. Personal Promotion: The bank marketer gets opportunity to tangibilise the product through personal selling; persuasion is more effective with direct contact. It helps in creating impulse buying.

“ANZ’s objective is to become a super regional bank – strengthening our businesses in Australia, New Zealand and the Pacific – while establishing a significant presence in key markets in Asia”

Commonwealth Bank of Australia is one of the most popular multinational banks in Australia and New Zealand. It has its businesses in Asia, Fiji, New Zealand, the United Kingdom and the United States (Commbank.com.au, 2017). The main financial services of this bank include funds management, retail

The ultimate aim of this data model is the ability to predict the risk of a millennial adopting a new service from Westpac Groups financial brands. A data model will give the institution a strong edge over its competition. It will eliminate the hit or miss approach many companies use when developing and marketing new products by accurately identifying the potential customers.

The CBA is Australia’s largest retail bank and offers clients a choice of goods and services.

Australia has a strong, profitable, sophisticated and well regulated banking sector which is welcoming of new entrants and increasingly engaged in regional and global markets.

Harvey Norman is now a public company that is listed on the stock exchange, whose principal activities primarily consist of an integrated franchising, retail and property entity. It is one of Australia’s most successful retail groups, operating more than 150 franchised department stores, which focus on selling computers, home entertainment equipment and home appliances. It offers Australian consumers an extensive product range, cutting edge technology and market leadership in most product categories. In this report, an in depth industry and company analysis will be provided in order to gain an understanding