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BTS Argumentation Essay

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Celebrities have significant influences on consumer choices because they are recognizable and adored by fans around the world. BTS, a popular korean boy group, sponsored by Puma, a shoe company, advertised shoes and socks several times for them. Some commercials I analyzed showed the BTS members dancing, looking comfortable and relaxed while wearing the products. This example shows that Puma believes BTS is a good choice to display the products because of their rising popularity and fans will feel comfortable when they wear it too. Another example, Paul George, a NBA basketball star has advertised for a Gatorade commercial. The commercial shows the benefits of Gatorade. At the beginning of the commercial, the scores were tied and the teams

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