| Financial Accounting Project | Bajaj Auto Limited | | Aayush Thakral (Roll No. 2) | Anshul Sinha (Roll No. 26)Anurag Tripathi (Roll No. 32) | 7/14/2011 | | Contents BAJAJ AUTO LIMITED 4 Bajaj Plant Locations 4 Industry Overview 5 Demand and Supply Position for Two-Wheelers 6 Major players in Indian Two-Wheeler Industry 9 Applicable Laws and Regulations 10 The Manufacturing Process/ Operations 12 Type of Machinery 14 List of Raw Materials 17 Raw materials/SKD/Assemblies imported 18 List of Components, Assemblies 18 Resources required - Others such as consumables 19 Resources required - Type of Labour (Process/Operation Wise) 20 Resources required – Type of Fuel and Power (Process/Operation …show more content…
Two major results of policy changes during these years in two-wheeler industry were that the, weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes. Finally, the two-¬wheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players. Initially the industry primarily had Enfield Bikes (350cc) and Escort (175cc), and after the 1980s, when the market was opened up, the competition started flowing in with Hero Honda( a JV), TVS, Suzuki. The companies initially started off with assembling the completely knocked down units that were imported from other countries and then gradually started domestic production in India. Majority of Indians, especially the youth prefer 2-wheelers rather than cars as they help in easy and cheaper commutation. Demand and Supply Position for Two-Wheelers The composition of the two-wheeler industry has witnessed sea changes in the post-reform period. In 1991, the share of scooters was about 50 per cent of the total 2-wheeler demand in the Indian market. Motorcycle and moped had been experiencing almost equal level of shares in the total number of two-wheelers. In 2003-04, the share of motorcycles increased to 78 per cent of the total two-wheelers while the shares of scooters and
The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight
“While the Wright Brothers flew overhead and Model T’s rolled off Henry Ford’s assembly line, the new sport of motorcycle racing began drawing large crowds bent on celebrating a piston-powered future.” (Britannica). From 1901 to around 1903, the first racing motorcycle would be produced by the Hendee Manufacturing Company, being known as the “Indian”. Soon in 1903, Harley Davidson would produce their product of the Indian, being slightly different with a 1.75
Absence in the two and three wheeler tire segments is one of the weaknesses of Apollo as it will affect the company competitiveness. (Market line, 2015) Unfortunately, rivals of the company which included CEAT and MRF are providing tires for customers in two wheeler product segment. (Market line, 2015) An intense development recently has been observed in the Indian two wheeler market. (Market line, 2015) Based on industry forecast, in the year of 2016 and 2017, around 22-23 million units of two wheelers will be sold. (Market line, 2015) Therefore, Apollo should combat this weakness by treating this as an opportunity for company to increase competencies
For my project I have chosen a Toyota Motor Corporation (TMC) an international automobile manufacturer. In addition, Toyota provides retail and wholesale financing, retail leasing and certain other financial services primarily to its dealers and their customers related to vehicles manufactured by Toyota. The major portions of Toyota 's operations on a worldwide basis are derived from the Automotive and Financial Services business segments. The Company also has an All Other segment, which includes its non-automotive business activities. The most significant of Toyota 's other operations are its information technology (IT)-related businesses and pre-fabricated housing.
A better quality engine, more finance programs and favorable service options are all on the list of what means more to the potential consumers. Once the organization can include customers’ needs into the market plan, the next step would be to maximize any and all promotion opportunities that can be found. How will this new motorcycle be different from the products in the same industry and how should the company position it?
Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.
The inancial analysis of the company for 1995, comparing data from 1993 and 1994 Very well researched
The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the motorcycle industry on the global level, the companies tend to steal each other’s business, this makes the industry rivalry cut throat. One of the crucial factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach towards the same segment of the industry, there is a very high
The major forces for change in the external environment of motorcycles industry are political, economic, social-cultural, technological, environmental and legal factors (Cadle, Paul, & Turner, 2010). The political factors affect the external environment of motorcycle industry by affecting the markets. The government has influenced changes through free trade agreements, ensuring patent protection and encouraging e-commerce. Political influences provide both opportunities and threats, the free trade agreements have allowed expansion into other markets but also has increased the inflow of cheaper substitutes into the market that a company operates in. Political factors affecting this industry has brought opportunities for the Harley-Davidson.
Historically Harley-Davidson to be a Niche Marketer, which is they had focused in on one particular aspect of the market. Kotler and Keller identified the following characteristics of niche marketing; customers have a distinct set of needs, they are willing to pay more to the firm that best suits their needs, it is not likely to attract competitors, gains economies through specialized products and it has a size, profit and to grow. Almost all of these hold true for the “heavyweight” segment of motor cycles that Harley-Davidson produced.
In 1996 the United Auto Workers struck at 2 GM plants in Ohio over the company's
The late 1950s and early 1960s saw the first influx of low-priced, smaller Japanese motorcycles and scooters into the United States. Honda began U.S. distribution of its products in 1959, with the slogan, "You meet the nicest people on a Honda," to combat the negative image associated with the sport. Yamaha starting selling motorcycles in the United States during 1960; Suzuki followed in 1963; and Kawasakii joined the competition in 1967. BMW opened a U.S. distribution arm in 1975, incorporating in New Jersey. Harley-Davidson ended years of private ownership in 1965 with a public offering of its stock, and eventually merged with industrial giant AMF in 1969.
Motorcycles are one of the most affordable forms of transportation and one of the most common types of motor vehicle. There are approximately 200 million motorcycles (including mopeds and motor scooters) in use worldwide, compared with 590 million cars. Most motorcycles are concentrated in the United States and Japan. The
In 2009 Toyota Motors (TM) posted a net loss of $4.6 billion ("Market watch," 2014). From 2009 to 2011 Toyota encountered a number of factors contributing to their economic downturn. It began with recalling millions of vehicles, for quality related problems, followed by natural disasters hitting northeastern Japan. These disasters wiped out Toyota’s production capabilities (Tabuchi & Vlasic, 2014). While these events were occurring, the cloud of the 2008 global financial crisis was still being felt. This crisis weakened demand in the automotive industry. This weakened demand increased the competitive landscape for all automotive manufactures. This drove down automotive prices and effectively contribution margins (i.e. sold less
Political Tata Motors operates in a vast amount of places all across the world . They’ve had great success in regions like Europe, Africa, Asia, the Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all influenced by national and local influences.