Balancing The Four Bottom Lines In Small Business There are numerous reasons why an individual decided to become an entrepreneur. Naturally, one of the purposes of founding a business is to generate income for the entrepreneur (Hoffman & Casnocha, 2012). However, it is also understood there is more to gauging the success of a venture than purely just the profitability, or bottom line (Hoffman & Casnocha, 2012). In a concept noted as The Four Bottom Lines, success is gauged on more humanistic criteria (Katz & Green, 2013). The four bottom lines are referred to as The firm, Community, Family, and Yourself (Katz & Green, 2013). The thought behind The four bottom lines concept is to measure an entrepreneur’s satisfaction through the …show more content…
The firm. Mrs. Lopez is quite content with her little Java Hut Express. Although she never scaled the concept, the Java Hut has managed to keep it’s door open as a single location concept. The coffee shoppe’s success comes despite of patches of troubled economic times for the city of Lake Elsinore. While Mrs. Lopez was, understandably, unwilling to discuss the financials of her business, it is publicly available the enterprise nets < $500,000 USD per year ("Manta", 2016). Community. The Java Hut Express is one of the most popular small businesses in the town of 62,000 in which it resides. The Java Hut’s owner uses her business as a soap box to display messages she finds important such as “All Lives Matters” banners and flags. According to Mrs. Lopez this helps her feel like she is a part of the community, rather than just a fixture within it. She also employs three local high school students, working with the youth seems to be something she enjoys. Family. Mrs. Lopez cites wanting to spend time with her family a chief factor in determining the personal feasibility of her business. When her children were still in school, she missed getting them ready in the mornings as the coffee shoppe requires her to be their very early in the morning. Self. Now, ten years into her business Mrs. Lopez says she finally feels the final bottom line is shaping into place for her. She cites her long term success with the business as being self
Joe emerged his business by perusing his desire to run a business on his own. Together Joe and Larry took the risk and began Bannes-Shaughnessy Inc. in 1972 (Katz, 2011). Despite their prior experience and low amount of capital they began with, within five years they had received their first million dollar contract, proving their existence. From here on out their firm grew, so did their success, and in turn were helping the community. Joe was compassionate and his work and business reflected that. Their families were benefiting from their success as well as their own lives. They were perusing their dreams, and once Joe became the sole owner, he was able to take the business to the next level. It is as if he was beginning the growth stage again within his own company, he could now continue on focusing on the expansion and diversification of his
Lesley Gillespie, the cofounder of Australia’s most successful bakery, Baker’s Delight, has shown many, if not all, of the traits required to be a successful entrepreneur, and is now on the BRW Rich Women 2015 list. In an equal partnership with husband Roger, her position as joint chief executive puts her on the list of a minority of business owned by women, especially in the 1980’s when Bakers Delight was opened. Though she has said that she has not faced many barriers to being a woman in business, apart from a few instances, a woman would likely not have made it to be so successful without focus, thinking of those around her, passion, self motivation and without being a hard worker, all of which are traits required to be an entrepreneur.
Have you ever imagining yourself owning a store? Well in New Direction starting Annie Johnson she has to open a store to survive because she has no money. Annie Johnson has two babies and a husband. Annie decided to open a store, although business was slow workers were tempted to taste her food. Every day in the years she would never disappoint her customers. “ I would make boil chicken and sell supplies.”This shows you that anything is possible to owning your own store to whatever
Many small businesses are started with the hard work and determination all for the hope of success. That was the case of Pocasangre Olivia Dental, a small dental practice in Clovis that was start by an El Salvadoran immigrant with the American dream of success through entrepreneurship. However with the business on the verge of closure a strategic plan was necessary to help the office to recover and become the best dental provider in the Central Valley.
Since Shania Jackson is pursuing her first business, a private corporation is a worthy avenue of direction. An initial understanding by Shania that a lack of experience is a commonality of a new business owner must be considered. Inevitably, a multinational corporation is ideal once all the operations of the Christian coffee shop are proven to be efficient, as well as profitable. For example, trial and error will reveal the preferences of variations of coffee together with numerous toppings for the coffee purchased by Colorado residents. In addition, Shania might consider pastries to accompany the coffee. However, the coffee preferences of the Colorado population may vary by a landscape compared to coffee drinkers in Germany. For these
In More of This World or Maybe Another, we see all of the characters come to and converge in a small laundromat. This is the point of connection for all of the characters, and it is owned and run by one of the primary characters. She pours her heart and soul into the laundromat, and she not only makes it a success, but she makes a place of safety for the people in her community. She works so hard
Gerber argues that anyone can become an entrepreneur and create a successful company, a departure from the conventional wisdom on the question of whether entrepreneurs are born or made. Using a frame work he calls the "Dreaming Room," Gerber identifies four dimensions of the entrepreneurial personality and recommends a pathway to conceive of and develop a small business.with focused attention and the intention of actually achieving something and understanding the market, your core customers, securing capital, preparing financials—those kinds of elements? Every one of those
Founded in 2011 off the aspirations of a young Nikki Evans, Mr. and Mrs.Evans opened their family, locally owned coffee shop, Forty Weight. The Evans family started their family owned business with the hope to build a friendly, christian based shop that is open to the public and private parties. Over the last two days I have visited Forty Weight during a variety of different times (Friday 8:00am, Saturday 10:00am and Saturday 2:00pm) to observe the type of environment and the type of people that are the “coffee drinkers at Forty
Fatimah is a 30-year-old woman who owns and manages her own fashion brand label and design company. She started her business 2005. In addition to managing her business, Fatimah is the mother of three adorable kids, ages 5, 7, and 9. In her fashion company, she heads a team of 26 employees ranging from tailors, salesperson, drivers, and secretaries. Fatimah supervises operations, coordinates her staff, and displays good leadership and communication skills. She also interacts regularly with clients and suppliers.
I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so it is cold. There is also free Wi-Fi, so the customers will not get bored while they are waiting in line or drinking their coffee. There is also a Baskin-Robbins inside the store, so it is not only a coffee shop but also an ice cream shop. I wanted to interview one of the staff, but they were busy. I ended up interviewing an old woman because she was sitting with me since there were limited seats. She is 71 years old and originally from Mexico. She was 23 years old when she moved here. She is married to a Mexican too and they had three children.
There has been extensive research conducted on the characteristics that successful entrepreneurs possess. These attributes vary widely across literature, however there are common key traits that are required to achieve any form of success. Frederick et al (2013) suggest entrepreneurs are risk takers, optimistic, have sound judgement and an ability to manage. While a review of literature relating to the psychology of an entrepreneur reveals a large variety of characteristics in a successful entrepreneur, these can be consolidated to a a few into only a few traits that are essential for a successful entrepreneur. Whilst taking into
Shania Jackson is interested in starting a Christian coffeehouse near Denver, Colorado. A few family members and an acquaintance, both believers and nonbelievers, have expressed interest in investing and become a part of her business. She has researched franchise opportunities with various stipulations as a method for starting her business. She is also considering naming her business “The Gathering Place”.
Starting a business is the latest trend. Just take a look at Instagram. Several profiles have the caption ‘Entrepreneur’. At this very moment, there is someone, somewhere working on an idea, a business plan or launching a startup. Entrepreneurship is on the rise like never before. The flexibility and independence that comes with being one’s own boss is attractive and worth taking the leap in starting a business. However, most people don’t know that being an entrepreneur is a grueling journey that can be very lonely and stressful at times. According to the Small Business Administration (SBA), 50% of businesses fail during the first year. Starting a business can be a scary task, but the