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Essay about Beauty and the Brain

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Each year, billions of dollars are spent on cosmetics, facial firming, bacterial injections, double eyelid surgery, and the list goes on. All in the name of beauty. But, what is beauty? What defines it? Is there a universal beauty? Can it be obtained?

According to BBC, our perception of beauty begins in the womb. Studies show that babies have a tendency to look the longest at faces with smooth skin, round eyes, plump lips, and symmetry. In fact, BBC reports that our DNA is written to produce symmetry, yet factors such as environment produces asymmetry. Universally, these characteristics represent youth and fertility. Our faces are "an advertising hoarding which provide a potential mate with information about health, fertility and …show more content…

The reward circuitry is activated by the neurotransmitter Dopamine, which is produced in the nucleus accumbens and released in the ventral tegmentum of the midbrain 4. Dopamine serves many purposes, for example it is needed for learning and memory processes 5, but for the purposes of this study, Dopamine is used as a method of motivating behavior 3. When a desired behavior is performed, a release of dopamine gives the person a sense of pleasure, causing a willingness to continue, repeat, and reinforce a specific behavior.

The study 3 consists of three components using four categories of faces: average female, beautiful female, average male, and beautiful male. Their main goal was to differentiate between aesthetic and rewarding qualitites.

The first component 3 required eight young heterosexual males to rate the attractiveness of faces using a rating from 1 ("very unattractive") to 7 ("very attractive"). There was a significant difference in rating between average and beautiful for both male and female faces rated. As the number of exposures to the faces increased, the beautiful female faces increased slightly in ranking, while the average female faces decreased more in rating. Yet for the male faces, continued exposure

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