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Beekeeper Business Plan

Decent Essays

Attention
The first I owned a beekeeper when I was 11 years old. They kept making honey, so I started selling on a street. However, I realized that many people sell honey already, and I need to stand out as come up with new ideas. These spiced honeys are not sweet as we know. It goes well on Chickens, ice cream, and Martinis. My business is successful over 3 years now with $50,000 profits with 300 plus stores for the last 12 months. The business is growing, but my capital is not sufficient compare to the number of stores which I have a sale with.
Problem
Within these three years since I started my business, I have attended to food shows such as National Expo West, and I got Wegmans as a customer afterwards. I’ve had a sale of $67,000 within …show more content…

It could expand more if people know and taste my amazing spiced honey products. I’ve already had more than 300 stores to sell for in 24 states. I am ready to expand products and introduce these amazing products to the world. This new idea of non-sweet honey will change people’s mind, and they would be using for cooking and using as a dip. They will be more ways to utilize for uncountable ways. If you are interested, please give me an offer to save this company and expand it together.

My conclusion
This product was successful to receive an offer because he appealed to the investors’ emotions. Also, he didn’t forget to put logical evidence to put into his presentation; the large successful honey product companies are not his competitors even if they want to try to make the same product. Because of adding putting spices to honey on their large completed process of supply chain, it would be very expensive. The AIDA approach helped in selling the product because he got the right attention from the audience which he is very young business person and his parents trust him by financial support. Then, he talked about his problem that he doesn’t have capital to increase his sales anymore even though he has enough shops to sell. He also told them about his ideas

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