Ben and Jerry’s: Peace, Love, and Ice Cream

Ben and Jerry’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry’s are providing a product but the way that they go about there daily business in the spirit

Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

Ben & Jerry’s is an ice cream company which offers premium quality of ice cream, sorbet and frozen yogurt products.

Research and development is essential to Ben & Jerry’s dynamic, including marketing, product development, packaging, advertising, production processes and quality management. Whether Ben & Jerry’s is meeting the constant changes in consumer demands, the competitiveness of other businesses in the Ice cream market, quality assurance testing and contributing to social and environmental causes, the multinational company creates a reputation that precedes their advertising. Even though they have been an established company since 1978 their advertising is minimal, humble and takes advantage of social media and word of mouth. The role of researching within marketing has lead to the company not having large advertising campaigns on television or on

Ben Cohen and Jerry Greenfield began a small ice cream shop in Burlington, Vermont with a dollar and a dream. Well, actually a $5 dollar correspondence course from Pennsylvania State University and $12,000 in start-up money. Never the less, the world renowned brand of Ben and Jerry’s was born. Ben and Jerry’s, from its inception had a different outlook on the world. The marketing, customer loyalty and social interest were reflective in the company’s earliest practices. The ice cream giant has gone on to set a socially responsible trajectory that is a scoop above the rest.

Father Jose Maria Arizmendiarrieta and Howard Schultz were both in their own right, exceptional leaders. Howard Schultz, in just 31 years has turned the idea of providing joy and enjoyment to people in a cup of coffee into a $100 billion dollar enterprise. Arizmendiarrieta aided and educated the first founders of the Mondragon Co-operative which currently employees an excess of 100,000 people and annual sales of $14 billion Euros (www.bmeacham.com/blog/?p=405)). Arizmendiarrieta led an entire population to self-sufficiency and whilst there is no comparison to the vast financial success of Starbucks, the continuing existence of Mondragon is the legacy of an inspirational leader. The aspects of behaviours, motives, trait, power, charismatic

In today’s business world, companies have changed. Companies are looking to adjust to their business and community expectations by making changes in the technological machinery and devices they use to reduce the company’s negative environmental impact. In order to sustain economic businesses, companies should not only concern about the financial benefits, but also ethic firms have to care about people, society, and the environment as well (Elkington 72). A portion of their profits goes to programs in charge of reducing any negative effects and promoting sustainable and social development. This social responsibility has been implemented with the purpose of satisfying the company’s and the community’s necessities in order to create a good and long-term win-win relationship. Corporate Social Responsibility (CSR) is becoming essential for today’s company’s success. Corporations have the obligation of developing strategies that will benefit employees, customers, and the community. Today we will focus on how Starbucks has made use of its corporate social responsibility to succeed in the business world and how Dunkin Donuts is still trying to stay in the market. After oil, coffee is the second most valuable commodity in the world. More than 50 percent of Americans drink coffee everyday — three to fourcups each, more than 330 million cups a day and counting (Neal).

In addition, these intangible concepts can only be translated into tangible results through the hard work and dedication of company leadership from the owners to an ice-cream server. These concepts can also define a company's strategy to remain competitive, thus helping Surf City Dairy Queen to realize its end state goals of providing a superior product, a clean family-friendly environment, and increase revenues.

Tom Scott and Tom First founded Nantucket Nectars in 1990 as a small side-business on Nantucket’s Straight Wharf. A peach fruit juice drink that Tom First discovered while visiting Spain inspired him and his partner to embark upon the journey of building their juice company. After only six years, the two entrepreneurs built a business that was generating $29,493,000 per year in revenue and $969,000 in EBITDA. With remarkable success came exciting opportunities, as well as challenging decisions. Specifically, Tom and Tom were faced with the dilemma of taking the company down one of three roads including: taking the company public via IPO, selling the business,

The central business focus of Ben and Jerry 's mandates a specific marketing mix. Principally, the product is highly specialized, yet in a way that allows for gross variation while still appealing to a broad consumer base. Acknowledgement, access, and affordability mitigate this range of appeal. Such necessitates an overall marketing strategy that effectively communicates the uniqueness of their product, which due to their premium quality, are priced above average. Concordantly, growth then becomes a function of the range of distribution; thus scalability within the corporation culture of the independent Vermont based company is reliant upon strong relationship with distributors. By staying competitive in their market segment, Ben and Jerry 's have maintained market supremacy.

The ‘Ultimate Ice Cream’ franchise carries strength over competition in an ice -cream obsessed society

McDonald’s is a prime example of a successful organization which has stood the test of time. The company was founded in 1955 by Ray Kroc and Richard McDonald (“Our History McDonald’s”) As a child I was drawn to McDonald’s due to the popular toys that came with a Happy Meal. Fast-forward to present day I now understand how the company has not only survived but remained successful and loved by millions. Visiting McDonald’s I was able to witness their day to day operations, structure and the process behind their organization. Furthermore, the company has incorporated the philosophies of Frederick Taylor, Max Weber and, Henri Fayol. All in all, McDonald’s resembles a finely tuned machine and from the looks of it will continue to do so moving

It is important to understand the business environment in Russia between 1992 and 1997 during which period Ben Jerry's was part of a joint venture called Iceverk in Russia at this period.

Following Mondelez International, Inc. from origins in the National Dairy Products Corporation and the original goal to unify the ice cream industry in the early 20th century to its present status as an international giant in the snack food industry is a history lesson in the evolution of business. To report that the company Mondelez International, Inc. (Mondelez International as its employees know it) is a leader in the field of snack and beverage sales is a gross understatement of the company as a whole. The company’s inspiration is found in its unusual mission statement and its core values, which, strangely enough, say nothing about the company’s snack products, traditional