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Benefits Of A Dental Practice

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Currently Dr Wilkinson is running a dental practice surgery on the outskirts of Horsforth the surgery wasn’t large enough to maximize its potential. Dr Wilkinson moved out for more improved productivity, has not had any formal training of any sort in how to run a business and recognizing customer needs and expectations. The need to advance in new technologies such as dental equipment, staff training, wages and insurance the costs have risen from 70% to 80%. The surgery wants to be recognized as offering a high level of dental service in opposed to being a standard provide.
In this case study I will be exploring the criteria on what the best ways are to increase the perceived likability of a dental practice. To increase the production of …show more content…

• Product
Dr Wilkinson’s fundamental products are being able to provide outstanding value of dentistry in a quality environment. Understandably it is their purpose to deliver clients with a smile. Assuming that the service package includes a range of options for customers, from removal of teeth, check-ups, whitening and cleaning.

• Place
The practice itself is a new contemporary building which has been acquired, under these premises there has been a touch of personalization. A welcoming clinic with great light spaces believing this light and airy would be a crucial factor in differentiating his service.

• Promotion
Dental practice has generated around 2,000 active customers who regularly attend. This hasn’t been down to traditional advertising but from word of mouth. Advertising isn’t the priority. The surgery educates its customer which helps with high retention also videos being played whilst waiting.

• People
A high principle to the growth and wellbeing of the staff, Having positive staff members is important service provider this can be visible to the customers which can perceive as good service. He rewards his staff with regular opportunities going to classes to update their skills with workshops. Monthly bonuses are available and travel with the team gives it a more family orientated feel. There is also daily meeting where the whole team inputs their suggestions on how the service can be improved.

• Process
There

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