Benefits Of Maxis

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

MyMaxis App carries a lot of functions which allows Maxis customers to view their account information, buy data passes, download and pay bills and check data usage directly from their smartphones simply through this app. Maxis head of consumer business Dushyan Vaithiyanathan said that by using MyMaxis App, customers were able to save over 34 hours of their time in a year. Their ambition is to empower their customers to interact with them easily by accessing their services through the devices. They want to make this app become the single

Maxis has came out with many Business Value Plus Plans for business people. It has so many methods to help save money when talking on the phone. Maxis wants to make sure that their customers can enjoy using Maxis services with a much lower price than other

A market analysis, or market research, helps to understand the community an organization is working for, as well as come up with ideas for the future (Berkowitz, 2011). This is true for any organization, and even more important for smaller organizations, as that may not have a large amount of money to use for new ventures, services, and products. Not to mention the organization needs to determine the best plan of action for their consumers, as well as those that are not yet utilizing the services and products being offered.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Market research is utilized by companies to make the right decisions when it comes to

Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.

Market research can provide companies with vital information which allows them to make choices based on what the customer wants. It can allow businesses to predict what might happen in the future of a

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

Kotler and Keller (2007) defines Marketing Research Procedure as “The scientific systematically procedure that includes the steps of problem definition, data collection, analysis and reporting of data and findings about certain issue if problem face by that organization”. The significance of decision making of market strategy and marketing depends on the conclusions derived from market research.

Market research helps the organisation to identify the most appropriate marketing mix. The mix should consist of the right

What is the company’s approach to market research? Which methodologies do you find most effective and which do you find least

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

Maxis is one of the telecommunications service providers in Malaysia, enabling both individual and business customers to connect and communicate from any device. Such as voice calls, text and picture messaging services. As a provider of 3G and 4G extended range of data services such as mobile

.• the company was aiming to offer a wide range of finest -value products and services along with sharp-edge technology and devoted around-the-clock of customer support.