Taylor Covington PID: 720409631 Comm 140 Paper #2 Bryanne Young Beyoncé as a Mediated Symbol Beyoncé. She’s one of the world’s most beloved pop stars, idolized and respected by millions of women and men around the world. What is it that makes Beyoncé Knowles “Queen B” among the young people of today’s society? To state it simply, it is her role as a mediated symbol. She is an idol of women empowerment and beauty. Beyoncé, as a powerful and renowned black woman, alters the pre-existing hegemonic ideology of “white male” equaling power and success in American society. In doing so, she also reinforces the more modern concepts of this Post-Fordist society by “keeping different from the Jones’”. Though some sources disagree, this essay will argue that because of society’s hegemonic ideology surrounding what constitutes power and the “ideal woman”, Beyoncé has become a revolutionary symbol representing minority and women empowerment through the use of media. As an symbol she has and is continuing to demonstrate more modern ideological structures, which in turn demonstrates continuously changing societal ideologies. Before delving into the specifics as to what makes Beyoncé a revolutionary mediated symbol, it is important to shed light onto exactly what it means to be a symbol. In his introduction to The Semiotics of Eating and Drinking (2012), Paul Manning defines a symbol as “a sign that stands for its object by convention alone,” (p.10). In America, when we see a photograph of
“Oh my gosh! you’re so pretty for a black girl.” “You’re black so I know you can twerk.” In society these phrases may be considered as compliments for black women even though they are not. However, people only know what the media portrays black women to be. It emphasizes them as ghetto, loud, angry, and ignorant. Black women are more than the negative stigma that the media portrays. In our society, the media reinforces the plague of African American women by stereotypes and falsities originating from slavery. For young African American women, the majority of media portrayal, especially in music and film, is of a bulumpcious, sexually hyperactive golddigger. This negative image of a black women is damaging to the black community by implying
Her clothes accentuate her cleavage or have a sexual shock factor, such as wearing “sequined pasties…[that] coordinate with the rest of her attire”. The vulgar, sexual nature of her raps makes it impossible for her to not receive attention from the media. Another artist, Eve, dresses sexually to accentuate her body and appears in videos with music video models but raps about social issues like domestic violence. By comparing the nature of these artists and their music, Perry tries to show that young girls have very few role models in hip hop that promote positive feminists values and body images. But, she neglects to discuss other feminist artists she mentions in the essay such as Destiny’s Child and Mary J. Blige and how their lyrics and actions in the media allow young black girls to have positive role models that show a woman can be independent, strong, and beautiful in their own way. Perry’s focus on the more sexualized female artists in hip hop and how their shocking appearance and lyrics allow them to be as successful as their male counterparts took away from the development of her argument about conservative artists and their success. By leading the reader to believe that artists are either overly-sexual or conservative, Perry limits how the reader forms an opinion on why or why not young girls’ body image may be threatened by the media and the hip hop
Robin Thicke’s music video to his song “Blurred Lines” avidly contributes to the patriarchy, while portraying sexism, gender standards, and beauty standards. His music video can be analyzed from a feminist theory approach, as it’s evident that his song and video contribute to a patriarchal society and its inherently sexist and sexualized ideologies. The ideology behind the song and music video is purely sexual and about male dominance. The lyrics to the song and actions in the video exhibit extreme over sexualization and objectification of the women. Analyzing this piece of popular culture through a feminist approach opens up a provoking conversation about how popular culture functions in a patriarchal culture. Analyzing pop culture though a feminist theory can allow for a larger variety and more in-depth analysis about the social aspects and political agenda within popular culture.
For this journal entry, I chose to compare Audre Lorde's Age, Race, Class and Sex: Women Redefining Difference to the 2015 MTV Video Music Awards. In Lorde's piece, she talks about how oppressed people are often taught to ignore the fact that they are oppressed. We are taught to handle the difference we face by either ignoring them, copying them or destroying them. Lorde says that society as a whole has failed to see differences as a "springboard for creative change." Her article focuses on the fact that refusing to see creative differences makes it impossible to see the different problems and pitfalls women face. Some problems all women share and other problems all women do not share. For example, the experience of a white woman is different
Americans live in a media-saturated world, where images constantly flow from the pages of magazines, television, and computer screens. Media creates a brand of beauty by helping the viewer identify the item with the beautiful people that are selling it. They are selling a “brand” of beauty. Hundreds of years ago, a brand was sometimes burned into the skin of some slaves. The damage of the brand was not only horrible physical scars, but also emotional trauma. When society begins accepting the media’s brand as their standard for their own physical identity, or when ethnic groups are defined by these brands, the results can be just as devastating.
Double-consciousness, as coined by W.E.B. DuBois, refers to the struggle of oppressed groups in an oppressed society, and viewing those struggles through the eyes of the majority. Despite its incarnation over a hundred years ago, it is still just as relevant to today’s society as America still struggles with racial injustice and oppression. Beyoncé Knowles, one of the most prolific music artists of the 21st century, examines these injustices in her controversial visual album, Lemonade, which highlights the struggle of minorities through culture, oppression, and feminism, using imagery and song.
For nearly twenty years, Beyoncé has lived her life in the public eye yet she has always kept her cool, been submissive, and rather quiet when it came to her personal endeavors however after releasing the film “Lemonade”, we are able to see her in a vulnerable light. In Jeremy Helliger’s article: “Dear Beyhive: Stop Whining. Beyoncé Still Hasn’t Earned Her Album Of The Year Grammy” he addresses the idea that although Beyoncé was able to encourage black women to be proud and free, she also she missed the mark by adding raunchy, over the top content to her vulnerability.
The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, asexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. The typical stereotype about Black men is the violent, misogynistic thug, and the ever-enduring pimp. These images portrayed in media and popular culture createpowerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women
Over the past few years tragic events seem to be surrounding our society. An array of killings, social protests, police brutality and racism have startled the nation. Lately celebrities have been addressing these issues more and more on TV, in interviews and in the public eye. One incredible artist just used her talent to address all of these issues and more in her new music video "Formation". Beyoncé is an iconic figure in our culture, spreading her talent, feminist views and activism worldwide. This video is one of a kind. It is not centered on her but on Black America. There have been many critics disagreeing with Beyoncé 's video. They felt that she spread negative messages of police throughout her video. Others, however, loved her video. They felt she used her platform to reach out and address issues. Supporters and critics of the video have expressed their opinions in many different ways. In this paper I will analyze this video that has been shared worldwide. The question I ask is: "How does Beyoncé depict the complexity of Black Americans?" In order to answer this question, I will apply Pentadic criticism to analyze this discourse.
On March 18, 2013, Beyonce Knowles-Carter leaked a song called “Bow Down,” where she instructed all of her competitors to bow down before her. In her estimation, there was no competition, she was aware of it, and anybody practicing in her arena was aware of it too. More importantly, her legion of adoring fans knew it as well. The song leak served as a stark contrast to what Beyonce had recently become known for releasing. Instead of the ballads of romance, anthems of girl power, unity and triumph, or the militaristic pronunciation of confidence and ego, this track releases scathing criticism and pompous boast
1. My redefinition of Hip hop feminism differs from the “normal” definition of feminism, to me hip hop feminism is a way of living and thinking. Hip hop feminism is connected to the Liberation Movement although this movement focused on advancing women rights than civil rights I still believe it played a part with the Hip Hop feminism movement which focused on the rights for young black women in the hip hop industry. I believe this because both movements give women a new definition of what it is like to be a women and both fight for the women cause although they may not hit the exact issues they promote change. Hip hop feminism should fight for the rights of women in hip hop who don’t receive respect due to their sexuality and gender. Women’s perspective in hip hop should be changed and embraced as a powerful persona rather than sexual perspectives. In order to make my definition of hip hop feminism happen in the industry major change must be presented. First, we must create respect towards hip hop women and shut down the suppression of female power. The way in which this would happen is to stop the secularization of women in this industry and not support the hypermasculan culture hip hop is. Although I understand that not all sexualization will be abolished completely from hip hop due to it being part of the culture . However I feel if women were to maybe not givein to the
Over the past few years, racial tensions in America have heightened. During this period, Black America undergo the daily struggle of witnessing the killing of unarmed black men and women. Victims of these endless killings and police brutality, turned into one of many hashtags, which led to the formations of the Black Lives Matter movement. Solange Knowles, younger sister of Beyoncé, soul singer and songwriter was viewed as the angry black woman. Solange used her platform to speak up. She became the most outspoken black artist for black activism in recent years. She embodies the image of a carefree black girl who is willing to let the world know that she is proud of her blackness.
Although embracement or celebrations of this stereotypically black feature may empower these women who reverse or redirect the hegemonic gaze that had been centered on their backsides for so long, these Eurocentric derived presumptions and idealizations of female blackness, nevertheless, remain. However, attempts to redefine these social constructions, while accentuating this feature Beyoncé refers to as “bootylicious,” has transformed beauty industries and ideas of sexual desirability which “subverts social hierarchies and normalcy” (Hobson 88). These redefinitions of beauty, more specifically, black beauty, from the “grotesque, carnivalesque body,” (Hobson 88) seeks “a healthier body image than their white counterparts” who are exclusively depicted as slender and petite (Durham 36-37). Thus, black women begin to visualize their own bodies and other black women bodies in ways that lead to non-sexualized, non-deviant conclusions. Challenging these “controlling images,” as Patricia Hill Collins identifies in Hobson’s article, only “unmirrors” black femininity and its history, a term Hobson cited from black artist and theorist, Lorraine O’Grady, because in order to “name ourselves rather than be named we must first see ourselves” (89). She later adds
Since her days in Destiny’s Child, the lyrics Beyoncé has sung are well-known for being emboldening. But perhaps, more importantly, is the fact that many of her songs suggest that “girls now have ultimate control—outspending, outsmarting, and outshining their male counterparts" thus supporting the idea that feminism is outdated (Pomerantz et al. 186). Take for example one of the earliest songs Beyoncé co-wrote while in Destiny’s Child titled “Independent Women Pt. 1.” Through the song, Beyoncé leaves it clear that being an independent woman means being a successful and empowered woman. Notably, it is suggested that a woman is empowered because men can’t control her as she can “Pay [her]…own fun…and bills.” Furthermore, Beyoncé lyrics leave the
Beyonce has a big impact on today’s pop culture. With that comes promotional deals and contracts that enables them to advocate or sell an idea or product. Surrounding Beyonce comes the notion that she does/does not have the right to sell soda. The stance here is that Beyonce does have the right to sell and promote soda. Millions consume them on a daily basis. People can decide to ignore the ads promoting these sugary beverages or not. To the point, people have to earn their pay somehow. As stated in the Scholastic article, “A 2011 Harvard study found that attaching a celebrity to a product boosts sales an average of $10 million annually”. Being of a higher society, one should not be easily influenced by the image of others. Beyonce does have