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Beyonce As A Mediated Symbol

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Taylor Covington PID: 720409631 Comm 140 Paper #2 Bryanne Young Beyoncé as a Mediated Symbol Beyoncé. She’s one of the world’s most beloved pop stars, idolized and respected by millions of women and men around the world. What is it that makes Beyoncé Knowles “Queen B” among the young people of today’s society? To state it simply, it is her role as a mediated symbol. She is an idol of women empowerment and beauty. Beyoncé, as a powerful and renowned black woman, alters the pre-existing hegemonic ideology of “white male” equaling power and success in American society. In doing so, she also reinforces the more modern concepts of this Post-Fordist society by “keeping different from the Jones’”. Though some sources disagree, this essay will argue that because of society’s hegemonic ideology surrounding what constitutes power and the “ideal woman”, Beyoncé has become a revolutionary symbol representing minority and women empowerment through the use of media. As an symbol she has and is continuing to demonstrate more modern ideological structures, which in turn demonstrates continuously changing societal ideologies. Before delving into the specifics as to what makes Beyoncé a revolutionary mediated symbol, it is important to shed light onto exactly what it means to be a symbol. In his introduction to The Semiotics of Eating and Drinking (2012), Paul Manning defines a symbol as “a sign that stands for its object by convention alone,” (p.10). In America, when we see a photograph of

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