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Beyonce Fan Ethnography

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QUEEN BEE AND THE BEYHIVE
A FAN ETHNOGRAPHY
Communication and Pop Culture | Dr. Dan Heaton Malcolm White 4-2-13

“BOW DOWN”
On March 18, 2013, Beyonce Knowles-Carter leaked a song called “Bow Down,” where she instructed all of her competitors to bow down before her. In her estimation, there was no competition, she was aware of it, and anybody practicing in her arena was aware of it too. More importantly, her legion of adoring fans knew it as well. The song leak served as a stark contrast to what Beyonce had recently become known for releasing. Instead of the ballads of romance, anthems of girl power, unity and triumph, or the militaristic pronunciation of confidence and ego, this track releases scathing criticism and pompous boast …show more content…

As with any reasonable fan base, there exist varying levels of intensity among fan-level. Those who felt they were on the moderate side of the spectrum vehemently denounced the notion that they compared in any way to their extreme counterparts. One survey participant reassured me that she was no “stan”. The term “stan” refers to the Eminem single from his third album. The song depicted the fictional story of a fan, so enamored with Eminem, that he emulated the lyrics from his song and applied them to his life. The guy even goes as far as to commit the crimes that Eminem has fictitiously illustrated, culminating with a serious reprimand: don’t take the art too seriously because it is just art. Since the song’s release, the term “stan” has been used to describe overzealous fans, usually as a form of slander. Among fan communities, “stan” is a derogatory term. I thought that it was significant and interesting that one would go so far to distance themselves from a particular behavior or mindset. From the pool of interviews, I selected three specific entrees that best typified the level of fandom from my sample. I had the hardcore reactive fan, hardcore proactive fan and the internalized fan.

HARDCORE PROACTIVE
Perhaps it is the intensity of the love for the subject, but I found the hardcore proactive fan to be the most intriguing. I defined this category based off the behaviors that this fan and fans like her attested to having. She claims to have all

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